Shared Services for Marketing: A Scalable Model for B2B Enterprises

In an age where the velocity of business is outpacing the capacity of most internal teams, the question for B2B companies isn’t “Can we do it all in-house?”. It is “Can we do it fast enough, smart enough, and at scale?” And this question is one leaders across functions ask themselves, including Heads of Marketing. […]

The AI Branding Paradox: Why Originality Still Needs a Human Touch

Picture this: You feed a few keywords into an AI tool and—bam!—out comes a logo, tagline, brand voice, website structure, even a month’s worth of social media posts. What used to take weeks now takes minutes. No wonder CMOs across industries are embracing the speed and scale. Case in point: Yum Brands (think KFC, Taco Bell, Pizza […]

The Great IT Ad Spend: Are Tech Giants Burning Billions on the Wrong Playbook?

Over $600 billion. That’s approximately how much businesses worldwide invested in digital advertising in 2023—making up nearly 70% of all media ad spending. Yet for all that investment, how many tech brands stick in your mind beyond the usual giants like Apple or Google? For many B2B tech firms, the reality is stark: enormous ad budgets, little long-term recall, and faint […]

Digital Marketing for the Pharmaceutical Industry

According to reports by InvestIndia.Gov.In, India’s pharmaceutical industry is expected to reach $65 billion by the end of 2024 and $130 billion by 2030. This meteoric rise not only underscores the industry’s immense growth potential but also its pivotal role on the global stage. As India emerges as a powerhouse in pharmaceutical innovation and production, the integration […]