Experience: 5+ years
Location: Chennai
- Prior agency experience is required.
- SEO knowledge is preferred.
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About the Role
We are looking for a Senior Content Specialist to lead the development of compelling, strategic content across digital platforms. This role involves creating high-quality content that aligns with brand objectives, supports marketing campaigns, improves search visibility, and drives meaningful audience engagement.
The ideal candidate is a strong storyteller with exceptional writing skills, a strategic mindset, and the ability to translate complex ideas into clear, impactful content across multiple formats.
Key Responsibilities
Content Strategy & Development
- Develop high-quality content for websites, blogs, social media, email campaigns, brochures, presentations, and marketing collateral.
- Create content that aligns with brand voice, business goals, and campaign objectives.
- Translate briefs into engaging, audience-focused messaging.
- Ensure consistency across all communication channels.
Digital & SEO Content
- Write SEO-friendly website pages and blogs.
- Conduct basic keyword research and optimize content for search performance.
- Collaborate with SEO and marketing teams to improve organic visibility.
- Keep up with evolving content and SEO best practices.
Campaign & Creative Support
- Develop campaign concepts, messaging frameworks, and content calendars.
- Write compelling copy for digital campaigns, advertisements, and product launches.
- Collaborate with designers, marketers, and account managers to create integrated campaigns.
- Support brand storytelling across multiple client accounts.
Content Quality & Editorial Excellence
- Review, edit, and proofread content for accuracy, clarity, grammar, and consistency.
- Maintain editorial standards across all deliverables.
- Ensure content reflects each client’s tone of voice and positioning.
- Manage multiple projects while maintaining quality and meeting deadlines.
Research & Insights
- Conduct industry, competitor, and audience research to strengthen content strategies.
- Identify emerging trends and opportunities for thought leadership.
- Develop content backed by relevant insights and market understanding.
Required Skills
Core Skills
- Exceptional writing and editing
- Content strategy
- Brand storytelling
- Creative thinking
- Research and analytical skills
- Attention to detail
- Time management
- Collaboration and communication
Tools
- Google Workspace / Microsoft Office
- Content Management Systems (CMS)
- SEO tools (preferred)
- AI-assisted writing tools (preferred)
Experience Required
- 5+ years of professional content writing experience.
- Prior agency experience is required.
- Experience creating content across multiple industries and formats.
- SEO knowledge is preferred.
Success in This Role
A successful candidate will:
- Deliver high-quality content across diverse platforms and industries.
- Create content that strengthens brand positioning and audience engagement.
- Improve content performance through strategic and SEO-focused writing.
- Maintain consistency across multiple client accounts.
- Collaborate effectively with cross-functional teams to deliver impactful campaigns.
- Contribute fresh ideas that elevate creative and content quality.