Discover what today’s students and parents look for, where they search, and what makes them choose one institution over another.
Before a student ever fills out a form or speaks to your admissions team, they may have already searched your institution on Google, explored your social channels, compared it with other colleges, read reviews and asked AI for answers.
By the time they reach your counsellors, they may already have formed an opinion. Your digital presence isn't just creating awareness anymore, it's influencing who gets shortlisted, considered and ultimately chosen.
Google, social platforms, reviews and AI are becoming the first stop for prospective students.
Students and parents increasingly research and evaluate institutions together, making trust and clarity important at every touchpoint.
Prospects want quick answers around courses, careers, fees, safety, campus life and outcomes, before they ever reach admissions.
Placement opportunities and future prospects can strongly shape perceived value.
Students want to know what they will learn and where it can take them.
Rankings, reviews and online conversations all contribute to credibility.
Fees need to make sense alongside the value and outcomes being offered.
Distance, accessibility and regional relevance can narrow the shortlist.
Clear information around campus and hostel safety can build confidence before a visit.
*Bunjy’s independent research with students, parents and education influencers explores how these factors come together in the final decision.
A stronger admissions engine starts by identifying where prospective students discover, evaluate and convert.
Strengthen your presence across search, social and emerging AI discovery so prospective students can find you when they’re looking.
Turn your institution’s strengths into a sharper, more compelling proposition that gives students and parents a reason to choose you.
Create digital experiences that make it easier for prospective students to move from interest to enquiry and take the next step.
Get a practical view of what is changing, what matters and where institutions can improve before the 2027 admission cycle.
Research, industry observations and admissions funnel insights that reveal how students discover institutions, what influences their decisions and where digital journeys can lose prospective students.
See how today’s admissions journey unfolds, from how students discover institutions and make decisions to where digital experiences lose prospective students, what the admissions funnel really looks like and where there’s room to improve before 2027.
