AVM Garden Villa
Understanding
The Client
AVM Garden Villa was constructed in 1965 inside AVM Studio Complex in Vadapalani by renowned architect P.S. Govind Rao. Regarded as a prestigious and elite venue, we sought to widen its reach to a larger audience looking for a private space to host events.
Goal
Generate quality leads of enquiries for wedding and event bookings through organic search and social media marketing
CREATING A CUSTOMISED MARKETING MIX FOR WIDER REACH AND ENGAGEMENT
Solutions
PPC advertising and social media marketing were used to create a mixed marketing strategy for AVM Garden Villa.
Leveraged influencer marketing and collaborated with popular Chennai-based influencers prominent in wedding and bridal product verticals
Vibrant and effective social media campaigns to cater to and create visibility among local resident audiences
Paid campaigns to target those among the audience who were recently engaged
SEARCH ENGINE OPTIMISATION
Conducive keyword research, identification and implementation
A thorough SEO audit of on-page and off-page factors
Creating optimised content around targeted keywords to drive traffic to site and increase ranking
High quality blogs on relevant topics including local cuisine, culture of Bhopal, wedding traditions, etc
