CASE STUDIES

A Successful Online Fundraising Campaign
for Assam Flood Relief

Bunjy collaborated with a healthcare company to raise funds for Assam flood relief efforts through an online campaign. With a focus on leveraging digital channels, including social media and YouTube, the goal was to generate awareness and drive donations for the noble cause.

Challenges

The healthcare company faced the challenge of mobilizing support and donations for Assam flood relief in a time-sensitive manner. With limited resources and a need for widespread reach, they sought a strategic solution to maximize their impact through digital channels.

Strategy & Solution

Bunjy devised a strategic approach to address the college’s challenges and achieve
its admissions goals:

Social Media
Campaign

Bunjy launched a comprehensive
social media campaign across
platforms like Facebook, Instagram,
and Twitter, featuring compelling
visuals and impactful messaging to
engage the audience and drive
donations.

YouTube Channel

Promotion

Bunjy promoted the healthcare
company’s YouTube channel with
dedicated videos highlighting the
Assam flood relief efforts. These videos showcased the company’s
commitment to the cause and
encouraged viewers
to donate and support.

Donation

Campaign

Bunjy designed and executed
a donation campaign to generate
impressions and clicks to the healthcare company’s donation page.
Strategic ad placements and
targeting ensured maximum visibility
and engagement.
.

Results

The combined efforts of Bunjy’s website revamp and lead generation campaign
delivered significant results for the college:
The combined efforts of Bunjy’s website revamp and lead generation campaign
delivered significant results for the college:

1,558,810+ Impressions

for Donation Campaign

The donation campaign generated over
1.5 million impressions, significantly
amplifying the visibility and impact of
the healthcare company's fundraising
efforts.

1 Lakh+

YouTube Views

The YouTube channel promotion
garnered over 100,000 views,
expanding the reach and awareness of
the Assam flood relief efforts among a
wider audience.

60k+

Clicks

The campaign generated over 60,000
clicks, driving traffic to the healthcare
company's donation page and
increasing donation opportunities.

Lessons Learned

Through this collaboration, Bunjy and the healthcare company learned valuable lessons about the power of digital marketing in driving social impact. Strategic campaign planning, compelling storytelling, and targeted audience engagement were key factors in achieving the campaign’s success.

Conclusion

In conclusion, Bunjy’s online campaign
was crucial in supporting Assam flood
relief efforts, leveraging digital
channels to mobilize donations and
support. Looking ahead, both Bunjy
and the healthcare company remain committed to leveraging their expertise
and resources for meaningful social
causes.
In conclusion, Bunjy’s website revamp and lead generation campaign played a pivotal role in elevating the college’s admissions efforts and driving enrollment growth.

Are you ready to transform your
college admissions strategy?

Contact Bunjy today to learn
how we can help you achieve
your enrollment goals through
strategic digital marketing!

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