When users enter a query into a search engine (such as Google or Bing), they are provided with a list of results which comprises of both pages ranking in the top organic positions as well as a collection of adverts (typically designated with the term Ad) to separate them from the organic results. When a person clicks on one of the organic results and visits a website, this is logged as organic search traffic in analytics software.

With each passing day, the online market becomes more competitive! Keeping a competitive advantage in your sector has become the new status quo in today’s digital age. Implementing an industry-specific SEO approach is crucial whether you are a startup, a small business, or a large corporation!

Here are 10 strategies curated for you to boost organic traffic.

Optimisation of Voice Search

The majority of internet users currently utilise voice commands, and this trend is expected to continue in the coming years. In addition, the introduction of smart, automated systems such as Alexa, Siri, Bixby, Google, etc.. has expanded the number of voice-enabled searches.

Optimising voice search requires the use of long-tail and location-based keywords, as well as a conversational tone on the page. 

Examine Meta Titles to Improve CTR

The language that appears on search results and browser tabs to signify the topic of a webpage is referred to as a meta title, also known as a title tag. Visitors frequently see the meta titles and descriptions presented on the websites. Well-defined meta titles and descriptions help improve website traffic. Using keywords in meta titles can improve your SERP ranking. While meta titles are limited to 60 characters, illustrations can range from 150 to 160 characters. The keyword-rich title assists Google in understanding the content.

The E-A-T Theory

The EAT (Expertise, Authoritativeness, and Trustworthiness) hypothesis explains why Google values a website’s reputation so highly! Reviews, ratings, user feedback, and other factors are used to determine a website’s validity and reliability.

A clever approach to promote all of your accreditations and accolades while also ensuring your website has excellent, up-to-date material. Even if you do receive comments, respond to them professionally.

High-Quality Content

Long-form material (above 3000 words) receives more attention than short-form content; yet, keeping visitors interested is critical! Therefore, developing customer personas has been and will remain an important facet of SEO for the foreseeable future.

When presented correctly, the target audience finds it highly enticing. Also, when referencing statistics, include the source to make the information more legitimate.

Emphasis on Video Content

If you’re wondering how to utilise SEO to generate traffic, we’ve got a sure-fire solution for you: video optimisation! Include a few relevant keywords and hashtags to help the article reach its intended audience. In addition, delivering a user-friendly introduction to your channel will help you attract many organic visitors.

Backlinks Can Be Profitable

Backlinks (or external links) are essential factors in search engine ranking. When it comes to ranking organically, link development is vital to the success of any SEO plan.

Having thousands of backlinks or merely links from one domain will not influence your rank position.

Despite having succeeded in the past, those techniques are no longer effective. Backlink recommendations for today centre upon your content and general credibility on a topic, which may be obtained by:

• Insightful original research
• Relationship-building with influencers
• Produce high-quality blog content for other websites in your field.
• Reclaiming links

Improvements to Technical SEO

Along with content enrichment, increasing the technical parts of SEO will be a future trend. Everything matters, from appropriate content per page to crawl rate and page speed ratio. To drive organic traffic, ensure that redirects, backlinks, and URL structures are in place.

Don’t forget to check out our blog on SEO mistakes to avoid!

Snippets of Interest

Snippets are one of the features used by Google to emphasise organic content. However, it only shows one sample on every page, so the information must be concise, compelling, and to the point. Another excellent technique to improve the usefulness of your snippet is to employ schema markup.

Create Shareable Assets

UGC (user-generated content) is one of the most renowned marketing assets. Influencers may have a remarkable impact on sales. However, many businesses are unaware they may also be influencers. Their social networks can provide enough new material that is captivating and shareable.

Images with many shares from well-known social media accounts can help boost organic traffic. The greater the number of shares, the more likely your picture will be shared with others.

Analysis of Competitors

Make a brief list of your industry’s opponents and investigate what they are doing. Look for terms on their website, enter them into a search engine, and see what comes up.

One of the most delicate things to do when attempting to achieve organic traffic is to see who is succeeding and learn from them. Most businesses are unlikely to provide their secrets, but conducting your research and determining how you might replicate their success is an excellent place to start.

People and tailored experiences will be at the heart of every SEO strategy in future of digital marketing.  The goal will be to concentrate on creating high-quality material relevant to the target audience. When running a business, you must be aware of developments that will assist you in preparing for the challenges ahead.

Send us your inquiries at Bunjy. Co. We are a top digital marketing agency in Chennai with SEO services that are second to none. 

The post 10 Strategies To Boost Organic Traffic appeared first on Bunjy Digital.

Similarly, Social Media Optimization is the digital equivalent of word-mouth marketing. In a nutshell, Social Media Optimization (SMO) is the process of developing and improving your social media strategy to achieve measurable outcomes. Of course, everyone wants to harness the potential of social media marketing. However, to establish a positive relationship with your target audience, you must have a sound social media strategy in place.

Here we have listed reasons why SMO is imperative. 

Increased Customer Interaction

You may boost client contact by having a solid social media presence. It’s similar to setting up a booth at an event where your key demographic congregates. When you exhibit fascinating and engaging items that appeal to your audience, you are more likely to pull them in and urge them to ask questions, offer comments, and make ideas.

Social media provides terrific chances for you to get to know your consumers and for them to need to know you better. It’s also a fantastic place to start a real relationship with them and keep it going for a long time.

Increased Visibility

Naturally, the more active you are on Twitter, Facebook, Instagram, and other social media sites, the more visible you will become. As a result, your business and online store will become more well-known. This enhances the likelihood of word of mouth spreading about Instagram and other social media your products and services, especially if you’re publishing visually appealing content. Of course, with this sort of exposure, you can improve your search engine optimisation.

Distribution of Information

When you have an upcoming event, simply publishing a notice on your website will not be enough. Instead, you will spread the word faster and notify existing clients and past visitors about your company, events, and promotions by utilising social media.

Suppose your company is featured in a prominent publication, post about it. If you are introducing new items, make a post about them. All of these will pique your target audience’s interest.

Increasing Customer Loyalty

Facebook and other social networks are great for meeting new friends and staying in touch with old ones, and they are also a great way to stay connected to customers. Your relationship with them on platforms where they spend time with genuine friends and family may allow them to see you in the same light. By establishing and improving consumer loyalty, you can simply gain their trust.

Marketing Insights Augmented

When you take the time to browse through your timeline, you’ll be astonished at how much you’ll discover about what people want and are looking for. It would also be quite beneficial for you to look at the profiles of individuals who are following you or who have liked your page.

Discovering that many of your Facebook page fans like drinking coffee or that many of your Twitter followers have infants that they frequently tweet about are fantastic marketing information you can utilise to your advantage. Such data can help you decide how, where, and when to sell your items. These might also serve as a source of inspiration for developing new goods to add to your portfolio. 

Monitor and Improve Social Media Analytics

Social Media Analytics, like SEO, will track your SMO activities. All of this is possible using Google Analytics UTM codes. UTM codes and abbreviated URLs enable you to connect a specific channel to bring social media traffic to your website. Aside from that information, use the data you obtain from your social marketing platform to gain a complete picture of the status of your initiatives. Along with measuring the traffic, various social media measures may be used to improve performance, such as Conversation Rate, Amplification, Applause, Economic Value, etc.

Customer Service Enhancement

Have you ever used social media to contact a company? Perhaps you’ve noticed a word or two on various social media websites about a customer’s worry or issue. It’s because social media platforms allow individuals to voice their grievances, seek assistance, show concern, and so on.

Being active on various social media platforms may help you enhance your customer support and persuade consumers to select you over your competition in the long term.

Going over these reasons, you can see why social media optimization is crucial in driving your digital company to new heights

Bunjy.Co can assist you with all the inputs you need to optimize social media. Contact us for further assistance. We are a top digital marketing agency in Chennai!

The post Why Social Media Optimisation Is Important appeared first on Bunjy Digital.

Let’s have a quick read on these best chrome extensions. 

Todoist

Many social media marketers are naturally creative, but many struggle with organisational skills and priorities. Todoist helps being organised as easy as launching the extension, clicking “Add Task,” and entering. You may create reminders, priority levels, categories, and a lot more from there. 

In addition, this fantastic workload management application sends you email reminders and displays overdue jobs as black numbers on the extension button.

It’s terrific to be a creative genius, but you can’t allow your artistic abilities to entirely eclipse the managerial tasks that keep a company going. With Todoist, you’ll be as painstakingly prepared as you are a free-thinker.

Toggl

Toggl continues Todoist’s task management by allowing you to measure how much time you spend on each activity. In addition, the Toggl Button plugin makes remembering to track your time 10x simpler if you already do a lot of your work on the web.

Toggl can be viewed from your extensions drawer by clicking the mini-version of the icon. You’ll see your most recent time entries and be able to start and stop the timer. However, the real magic is that a Toggl Button for starting and stopping the timer will appear automatically in various online apps, including Todoist!

Grammarly

If you make a mistake on social media, the consequences might be severe.

The ‘seizure salad’ and the ‘undateable human bean’ would not have existed in the social sphere if everyone had Grammarly installed on their browsers. Misspelling words or other language errors may make you appear uninformed and reduce your trustworthiness. If you publish on behalf of a company, a minor error can impact how people perceive that brand.

Grammarly ensures that your grammar, spelling, and punctuation are flawless. It is a must-have tool for social media marketers, who are always in danger of making minor mistakes. Maintain the reputation of your brand by using Grammarly.

RiteTag

Rite Tag is a must-have tool for any social media manager. The application provides tag ideas for photos, text, or videos on any website and social networks such as Twitter, Instagram, Pinterest, and Facebook. All that is required is a right-click on the image or text!

RiteTag has its colour system in place to represent the power of the hashtag. Using a red hashtag, for example, puts your postings in danger of being lost in the mob, whereas green provides you with the best chance of being noticed right now.

Buffer

Social media is an excellent tool for digital marketing and audience growth but can quickly consume all of your spare time and energy. Buffer allows you to reclaim that time and mental energy. The software automates your social posting, allowing you to schedule posts on Twitter, Facebook, Instagram, and other platforms ahead of time and have them posted at the ideal times for maximum interaction.

ColorZilla

This addon performs various colour-related functions, including colour reading, gradient generation, and colourful history. It may also assist graphic and web designers in analysing a page and inspecting a colour palette. Colour management is made more accessible with ColorZilla’s built-in palette browser, which allows you to select colours from predefined colour sets and save the most often used colours in custom palettes.

Giphy

Now and then, using a hilarious GIF is an excellent approach to keep your target audience interested and delighted. With GIFs being very situational and only needed when required, having an extension that can locate you a suitable GIF in seconds is simply incredible.

Keyword Surfer

With this handy add-on, users may assess the competitiveness, CPC, search volume, and alternative keywords. Keyword Surfer free users will notice two widgets on the right side of Google.com that display similar terms. Paid customers may get more designers, proofreaders, secretaries, data analysts to input keywords straight from Excel. This extension transitioned from free to pay-as-you-go, costing one dollar per keyword and beginning at $10 for 100,000 credits.

Chrome extensions may be time savers, advisors, and even tutors in some cases. Almost all of these are free and don’t require expertise or special skills. Their skills can quickly develop into designers, proofreaders, secretaries, data analysts, and many more.

This blog is your cue to discover and implement these chrome extensions to upgrade your social media game. Visit us at Bunjy.Co for any tips and strategies related to social media marketing. 

The post Top 8 Chrome Extensions To Up Your Social Media Game appeared first on Bunjy Digital.

According to Cisco’s custom research report, videos will continue to lead 82% of internet traffic by 2022, which is around the corner.

There is nothing as engaging as a highly compelling video; this means there are many opportunities for video designers, influencers, SEO professionals and entrepreneurs to get creative in producing video content.

However, few videos lack intent, narrative or seem like frivolous projects. In other terms, some videos may end up successful, and some don’t. And as a marketer or an online influencer, you need to ensure your social videos work for you rather than the opposite. So, just as creating a video is essential on social media, it is equivalently imperative to be aware of what you are incorporating in your video content to reach your audience better.

So, this blog comprises seven creative video fundamentals that everyone who is into creating videos should know – to wow your followers, build brand trust, and attract more traffic to your website. 

Be Authentic

For starters, your video content should exhibit authenticity and needs to be authoritative to convey your enthusiasm for the subject matter. For the audience to engage more, you must create an impression by making them feel how passionate you were about making that video and how credible and authentic your message is. These elements will support your vision behind making the video. But if you fancy being more authentic, you need to shift your perspective from selling a product or service to selling “Value” through your video. 

And what is selling “Value”?

Value could be of anything – your audience defines it; whatever legitimately matters to them is considered value, and when your video provides value, it capitalizes more engagement and trust.

Visually Interactive

Creating video is a two-way road – it is not purely a broadcast medium where only you can get your message delivered but an interactive platform. It is just another way of allowing the audience to interact, participate and cast your video with personalized feedback. To create interactive video content, first, perceive your audience and consider how they can be involved in your content. For example, suppose your audience observes that they are being heard and your future content is shaped according to their earlier feedback and comments; it naturally appears that you endorse diverse ideas and you respect them. This will lead them to appreciate you and are certain to return to your content to propound more suggestions in the future.

Make It Discoverable

What purpose would your video serve if the audience were unable to find it? After all, the concept of making a video is to deliver your message and get the audience to watch it as long as possible! So it goes beyond having the fitting title, topic, content and other allied primary marketing tools. Also, bear in mind that people only seek and watch easily discoverable videos.

So how will you make people find your videos without breaking a sweat?

To make your video discoverable, Search Engine Optimization is an ideal approach. For instance, YouTube is the second-largest search engine globally. Therefore, the better your videos are optimized, the better users can find and watch them.

You can also pursue these key principles to boost your video’s popularity.

• Keyword research for better search engine ranking
• Optimizing video’s title, description, meta description and tags
• Choosing an ideal thumbnail
• Short closed captions
• Call to action.
• Video promotion on other social platforms

Collaborate – Crucial to Succeed

Collaborating with other video creators is the most efficacious way to open your channel to a new established organic audience, especially building a good rapport with top social media influencers. The ultimate goal of collaborating is to convince another person’s audience to watch your content. For instance, a YouTube Ad appears when users watch their favourite video, it piques curiosity to know more about the Ad. In other cases, paid collaborations work just the way the former brings in more audience. In contrast, this time, the one you collaborated with contributes by providing insights about your channel to drive more engagements towards your videos.

However, collaboration is a win-win deal. A mutual decision that proves beneficial for both sides – you are likely to exchange ideas, feedback and build relationships as you advance during the means. Also, in the process, you will learn that connecting with other creators serves more beneficial to your channel than you ever imagined. Finally, remember that it is highly valued to maximize the potential of every collaborating opportunity, although the short-term interests seem nebulous.

Showcase Consistency

Consistency is always the key to success – irrespective of anything we endeavour in life, and this applies when you make a video as well. 

But, what does it mean to be consistent when you post a video?

Being regular is a part of being consistent, but it isn’t the totality. You must also exhibit consistency in your videos notion and provide value. The aspects that are bound to tie your together is timing, branding and how you present the video with sufficient elements packed into it. Also, it doesn’t just revolve around the where and when; but also the what and why. For example, your audience must know why you upload videos every day at a specific time, which should prompt them to watch them.

Now, let us give you further proactive insights on how to foster consistency when making videos.

• Chart a video/content schedule
• Play by the format
• Be Transparent – show your upload schedule to your audience on your channel
• Establish Niche – Identify your audience and convey your message
• Outline or jot down a pre-plan note to counter rambling
• Procreation of Batches
• Show consistency in your video editing

Applying these five creative fundamentals in your video content can increase the chances of your video getting discovered, interacted, engaged with and promoted by a large audience.

If you believe this blog post has helped you understand video fundamentals, write to us at bunjy.co for any tips and strategies related to Video Marketing.

The post 5 Creative Video Fundamentals that can actually Wow your Audience appeared first on Bunjy Digital.

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Every business has moved online right now – from daily groceries to high-end electronics, from food to fashion – virtually A – Z like Amazon rightly claims! This availability of goods online has opened up more possibilities for entrepreneurs. Online Social Networking sites like Facebook & Instagram have opened up more opportunities for visual-based goods and services. This comes as a boon especially for visually appealing products like clothing, designer jewellery, specialised bakeries, fashion accessories, custom stationery etc.

More and more customers are opting for online purchasing compared to shopping from brick and mortar shops. Many think that going to a shop to buy products is time-consuming and can be expensive too! Online shopping has become preferred not only because it is convenient, but also because online shopping has more ‘offers’ and often less expensive (because you are cutting out the middlemen) Stats show that the E-commerce revenue in India (2019) is 40.8 billion U.S dollars and is expected to grow to 66.2 billion U.S. dollars by 2024. Also, online shopping gives you endless options and you can browse through several different brands before making your purchase.

So, if you are looking to set up a Facebook store for your brand, you have reached the right destination. At Bunjy, our expert team has helped set up e-commerce systems and social media stores for our clients and through our experience, we have simplified the process through the 4 simple steps explained below.

Choosing Your Online Store Niche

First things first! Before you even set up your store, there are two things you MUST be clear on – ‘Your niche’ and ‘Your Products’.

You must first decide what kind of niche you want your brand to focus on before you even delve into what products you can sell. Choosing your niche influences your target customers, your product price range, your raw materials and most importantly, your business plan! Choosing your niche wisely can ensure that you are able to position your brand uniquely.

The trick lies in your speciality! Specialize yourself to a point that you stand out among your peers and create an identity for yourself. This will help you reach your potential customers easily.

So, now to your first important question – ‘How do I choose the niche?’

· Choose a niche that you are most interested in and fascinated by.

· Ask yourself whether you can add value and/or position yourself as an authority

· Make sure the niche has the potential to earn

Choosing Your Products

Once you have your niche, it’s time to choose your products. The options that all markets have are almost inexhaustible and the competition is high, even within the niche you are specializing in!

Don’t stretch yourself thin in the inception of your business by offering too many options. The best way to grab attention, especially in the online business is to get really precise and perfect to the smallest details in what you are offering. It’s always better to have fewer variations with great down-to-the-last strand customizable options than a lot of options with little to no specialisation. This helps in brand identity, which is especially important for any niche business. Before we get into setting up the business store, first let’s see just what is a Facebook Store?

‘A Facebook store is a Facebook business page tab application where potential customers can purchase products directly on your Facebook Store’. This feature allows potential customers to browse, share and purchase your products without having to leave their Facebook window. And to set up a Facebook shop page you need a Facebook business page and have it linked to a Valid Bank Account.

So, to answer your question – how to set up a store on Facebook for your Online Business?

1. Configuring the Shop page in your Facebook Business Page & Setting up your Shop details

In order to get started, locate the ‘Shop’ tab on the left of your brands’ Facebook Business Page (ensure you have the admin privileges) and click on it to set up your shop details.

By default, many Facebook business pages usually have the Shop page that simply needs to be configured before your customers access it.

Follow through the instructions of the pop-up that guides you through the setup process. You need to add your business details, like – your business type, address and later moving on to the states in which you will be operating, and your tax registration number.

The next step is where you can indicate the type of products you intend to be selling on Facebook. In the next step, Facebook asks about the type of your business and the information of your business representative – this is most likely going to be your own info unless you want to designate someone else and you can now finalize the setup of your store on Facebook. The last things to clarify are your shipping options; return policy and customer service email.

As per Facebook’s rules, you must ship the package within three business days after receiving the order. The customer must receive the package no more than ten days after the order – that’s one of the factors that make Facebook shopping attractive to people. One other requirement is that the Shipping services you use must offer features like tracking and delivery confirmation.

Facebook also insists that the customer be allowed to cancel their order within 30 minutes of purchase, provided they haven’t marked it as shipped yet.

Please be aware that Facebook doesn’t let you ship internationally or sell to Countries other than your own, or the Country that the store has been set up in. In most cases, if a person from another country enters your shop page, they may not be able to access the page.

And the final step before completing the setup for your Facebook Shop for your Business page is that you must go through the ‘Merchant Terms and Policies’ that depends on your account setup and location and agree to it.

2. Configuring your payment options

The Facebook Store module will present you with a different set of options that depends on your country of operation. For India, Facebook might let you set up payments via PayPal or Stripe. As for terms and conditions, concessions of Payment services like PayPal and Stripe changes very often, the integration process though is simple, changes from time to time. The good news is that you will be taken by the hand by the Facebook Store interface along the way through the setup.

First up are your tax details – This is mandatory so have the accurate information for your business name, employer identification number, and your legal name. Double-check the entered information as it can’t be edited later.

The last step is to link your bank for payment. Enter your bank routing and account number, along with the name on the account. Always double-check your bank information before confirming it.

3. Adding Products or Collections to your store

This is the penultimate step to having your Facebook Shop! and can be one of the most fun too – it’s super simple. Simply click the “Shop” section, and then “Add Product.” Fill in all the details you need, including images, descriptions and other important details.

Here are some basics you should make a note of:

• You should have at least one high-quality image per product and it should be an image of the product itself with a resolution of 1024 x 1024 pixels
• Your descriptions should be detailed, helpful and creative
• Ideally, you should share at least 4 more images to help customers experience your product.
• If you have a lot of products, it’s worth dividing them into collections. You can add a collection by clicking the “Shop” section, and under the little gear button, selecting “Collections.” Add a new collection, name it for the product category and then select which products you want to add in.

4. Managing Your Orders

Simple, go to your ‘Publishing Tools’ from the main menu and look for the Pending Orders link in the sidebar. If it’s there, you have order management!

Once you click on that link, you’ll be able to take care of your orders, check the details of each one, see the buyer’s info, communicate with them, and eventually fulfil the order. Facebook will send you a notification whenever an order is placed.

Once the order has been shipped, click on the ‘Mark as Shipped’ button to finalize everything.

Now you are good to go with your business online!

Don’t forget to check out our blog on how to promote events on Facebook.

For more information regarding Facebook, or any other digital marketing queries, reach out to us at Bunjy.co. We are a top digital marketing agency in Chennai.

The post 4 Steps to Setup Facebook Store for Your Online Business appeared first on Bunjy Digital.

We all know how pivotal and influential a website is for a business. Especially for a small business – it adds credibility to your brand. So, a website is the starting step to establishing your digital presence

The most basic version and purpose of a website is a one-stop where your potential customers can find essential information about you and your company, your location and basic contact details. And, if you are selling a product or service online, your website will also need to facilitate transactions also.

There are tons of different website builders out there and one of the most sophisticated and easy to use web creating platform is WIX. It has a well-designed AI-powered engine that will help you to do things like picking a template, match your site, design your logo and connects to the social media accounts

Few factors that make WIX a reason to choose – they are

• Anyone can do it
• Free of cost
• There’s something for everyone
• Massive template collections
• Intuitive Drag and drop interface
• Extend the features furthermore with the Wix app market

Now let’s see how to create a beautiful website using Wix

1. Visit: http://www.wix.com and click get started

Wix will take you directly to building a website without having to think about the technical details of the setup, the only thing you need to pay attention to is the additional features and the content needed on the website. First and foremost, after clicking ‘get started’ is to Sign up for a WIX login.

After which you will be directed to the WIX ADI (Artificial Design Intelligence) Next, WIX will set your site up with specific optimizations in place – based on your answers to the questions posed by WIX to gauge your requirements.

2. Pick the type of website that you want to create and build

The second series of questions focuses on the look and feel, the Site colours and so on. You don’t have to be an expert on everything nor do you have to be very elaborate and precise on what you want. Simply grab a cup of coffee and answer a few very basic questions that are popped at you.

With the initial questions out of the way, Wix will ask you if you want to try the WIX ADI to build an optimized website for you, or if you want to build everything by yourself. Going with the ADI is a much more efficient approach, especially since you can come back later on and customize every little detail of your site. Don’t worry, you don’t have to stick to the suggestions given by the ADI, you can customize everything that the ADI suggests.

Next, you’ll be asked to pick a theme you like. This is different from a template. It’s more about picking the look and feel of your site. Think about the type of person who’ll visit your site. Imagine your ideal customer. What do you want them to think about when they get to your site? What words will pop into their mind about you? Or, if you want to keep it simple, which look do you like best?

3. Choose a Template

At this time in the process, Wix will give you a few ready-made options

There are hundreds of standard WIX templates you can choose from at no charge. You can even search for a template based on category like Elegant or Minimalistic and so on.

You could easily finish that in about five minutes max, maybe even fewer! The pages look great and I could happily stop here. Scroll through each of them and pick the one you like best

All of the template options are located on the left side of the dashboard. Take some time to scroll through and find one that fits best for the type of website you want to build.

4. Customize your Site

After choosing the homepage you like the best, you’ll be immediately directed to the Wix ADI editor where you can customize every little detail about how the website appears and what elements it features. This is all very intuitive, so pretty much every element on the page behaves like you’d expect it to.

For instance, if you want to edit any of the texts on the page, just click on a given piece of text. A new sidebar will appear where you’ll be able to do your modifications.

Realigning the Sections

The Wix ADI editor lets you change the order of the sections – you can also drag and drop individual elements. If you look at any of the sections, you’ll see two arrow icons at the top right corner of the section. These arrows let you move a given section up and down. Just click on them and you’ll see your section shifting places in a matter of seconds.

Switching the Design Styles of the Sections

Apart from editing what’s inside your content sections, you can also change the overall designs of the sections themselves. Just pick the one you like best, and, with one click, it’s going to be put in place of the old one.

Adding New Sections

Customizing the sections that are already on the page is one thing, but you can also add new ones. To do so, click on the Add button that’s in the top menu, and then click on “Section to Page.”

You’ll see that there are really a lot of different content sections to pick from. Luckily, to make this easier, sections come pre-categorized. And further you can also edit and work on a few things like.

Don’t forget to check out our blog on the benefits of having an effective content marketing strategy.

Setting Font and colours & Adding Images, Slideshow and other Visual effects

To add other types of media, click on the main Add button that’s in the top menu, and then, from the list of available sections, go into the category that you want. The procedure is very similar to adding or replacing images. Just click into the block the same way, then click on Edit & Replace, and organize your media accordingly.

5. Optimise the Site for the mobile device

The mobile version of your website should not look the same as the desktop version. Part of having a good website means that it needs to be easily accessible from smartphones and tablets.

If you don’t have a good mobile site, you could lose more than half your customers as more than 52% of all Internet traffic comes from mobile devices.

Fortunately, Wix makes it easy to optimize your web design for mobile users. Just click on the mobile icon at the top of the screen to switch between desktop view and mobile editing. WIX automatically optimizes content. However, you may want to manually make some changes on your own. The changes you make here won’t impact the desktop version of your site.

Before your site goes live, make sure you go through the mobile version of each page to ensure that’s it’s properly optimized to your liking.

Create Other Pages also

Now that the homepage ready, it’s time to start working on some other pages that most websites will benefit having.

6. Connect the respective Domain

Before you can publish your site and have it go live, you’ll need to connect your domain name.

The easiest way to do this is from the dashboard. Just click “Connect Domain” to proceed.

You’ll have the option to change the “my site” portion of that domain for free. But, that’s definitely not how you want your site domain to look. Although, you can create a Website for free in WIX, you’ll eventually want to upgrade to a premium account. This is when (and mostly why) you will want to do upgrade. Without a premium account, your site will be a “wixsite”

Packages start at $11 per month, but if you’re using this site for business purposes – We recommend going for the more comprehensive packages. WIX’s most expensive business plan is just $35 per month and it comes with features such as:

• accept online payments
• unlimited bandwidth
• connect your custom domain
• free domain for one year
• 50 GB of storage
• $300 ad vouchers

So review the entire premium plans to find the one that’s best for you. Depending on what you select, it will only cost you between $132 and $420 per year. That’s pennies considering how much money you can make with a website

It is just that simple to create a website using WIX platform. So lets recap:

1. Create an account
2. Pick the type of website
3. Choose a template
4. Edit your site
5. Optimize for mobile devices
6. Connect your domain

That’s it!

Once you complete the steps, you can publish your site and start generating leads, driving traffic, and selling products online.

Need help creating your own website? Or have some questions regarding digital marketing? Reach out to us at Bunjy.co. We are a top digital marketing agency in Chennai with expertise in web development, ad campaigns, SEO and content strategies, social media marketing and much more.

Contact us today for a FREE strategy call!

The post Bunjy’s Guide on How to Create a Website using WIX appeared first on Bunjy Digital.

Marketing to the right audience is more important than ever. With today’s global e-commerce market, it’s easy to see very little return on your marketing efforts. It doesn’t make sense to target everyone, so how do you know who the correct audience is for your business?

The answer to that question is to create a target audience profile. This can be a powerful marketing tool for any business. A user profile will give you a structured look at the needs your audience has, that your products or services can meet, the features and content that matter most to them, and the messaging that will resonate with them.

Essentially, it is simply a specific group of customers most likely to respond positively to your promotions, products, and services. It is often based on specific factors like location, age, income, and so on.

For instance, if you’re a Chocolate company, there’s a good chance you’ll want to appeal to kids and their parents who can afford your products and live in an area you can ship to.

So why is Targeting Audience important?

The simple answer to that question is that the channels, language, and information you use to connect with your audience might not be as effective with one demographic as it is with another. Defining your target audience will help you refine your marketing tactics, your message and tone that really resonate to your customer.

After all if you know these 4 points:

• What kind of people you’re talking to
• How do those people talk?
• What your customer wants
• How they compare and choose products

You can adjust your marketing campaigns and make your company more reliable and relevant to your customers.

Funnily enough, we have unconsciously done the target audience profiling even at an early age. Think back to when you were a kid – when you wanted something, be it a treat or a new game, you went through the target audience process. You knew that your parents wouldn’t agree – so you went to your grandparents or a relative and you made sure to catch them in the right mood, saying the right thing – telling them the right promise to get what you wanted. That there is an example of defining your target audience!

It’s a very simplified scenario, but businesses must go through that process to get the optimum results. It doesn’t make sense to try to please everyone. You get better results when you invest your time, energy and money at the right target audience.

How to build a Targeted Audience profile?

Trying to sell without knowing your audience is like driving with your eyes closed. Analysing your customer base and determining commonalities among the many individuals enables you to more specifically target your marketing efforts, which can result in more sales.

Always having a comprehensive target audience profile will help you to better define what your customers are looking for, and decide how you can fulfill their needs. Fortunately, creating a useful profile isn’t hard, and simply requires a bit of time and research.

Building a targeted audience profile involves in 4 steps

1. Create Broad Descriptions of your Ideal Customers

Before you look at specific demographics, you need to consider what is important to your customers, and what makes them want to purchase your product or service. This is where customer reviews influences a lot.

First, consider your customers’ attitudes toward your product. How do they feel about it, and what problems does it solve for them? Some other questions to think about at this stage include:

• Why would your customers choose your product or service over your competition?
• Do your customers understand the value of your product or do they need to be coached?
• Do they care more about the product or its features?

2. Research your potential customer’s Demographics

Now that you have some broad descriptions of your potential customers, you can begin to fill in further details. Including demographic information of your target audience profiles, which will help you understand your customer base better.

While some basic demographics may be easy to identify, some demographics may require more research to identify, such as:

• Age
• Location
• Job and income
• Family status
• Preferred social media sites

For instance, if you are selling Toys – your product is likely to be made for kids, but your target audience are the parents who do the purchasing.

Once you have this information, you’ll be better able to understand the motivations of your target audience.

3. Identify the needs and problems of your target audience

By now, you have a good idea of who your ideal customers are. Next, you’ll need to identify their needs and ‘pain points’.

Put yourself in the shoes of your potential customers, and look at your products or services from their point of view. What motivates them to buy? Some other things to consider include:

• What concerns might they have that your product can help them feel better about?
• How does your product solve a problem they’re facing?
• What are they worried about that might prevent them from buying your product?

Consider your customers’ needs based on this information, and you’ll have a much better idea about how to present your products in a way that makes them appealing. Knowing your target audience may also help you to better define your niche in the market.

4. Determine where customers will find you

Last but not least, it’s important to think about how customers will find your company or offerings. It doesn’t matter how great your products are, if your customers can’t find them and don’t know that they exist

This requires analysing where your potential customers/target audience spend their time online and asking questions such as:

• What websites do they visit?
• What blogs do they read?
• Which social media sites do they frequent?
• What are the likely search-terms they use?
• What content appeals to them?

For example, if you sell professional products, you may consider using LinkedIn as a part of your marketing efforts. On the other hand, If you sell visual products Fashion products, you may consider a social media platform that relies on images like Instagram.

It is important to reach out to your audience in spaces they’re already familiar and comfortable with. This increases your odds of finding the right people and grabbing their attention.

So to conclude, without knowing who your target audience is, much of your marketing efforts may fall on deaf ears. Building a target audience profile will enable you to create more meaningful content that resonates with potential customers.

For more insights into digital marketing-related tips and tricks, reach out to us at Bunjy.co. We are a top digital marketing agency in Chennai.

The post Creating an Audience Profile appeared first on Bunjy Digital.

Schools are one of the slowest businesses to move to online marketing – and it shows ! Most Schools still depend on the traditional methods of digital marketing like print Ads – newspapers, flyers, placards & boards, Television ads and so on with maybe a website at the most. Many schools still rely on word of mouth – which it still works wonders for few established schools, others still need to tap the right venue to reach parents.

Your school might have excellent infrastructure, great teachers but your message needs to reach parents for them to benefit from the holistic education you are offering for their children.

Why do schools need digital marketing?

Schools are a business, and like any business, it is important to present themselves in a positive light and attractive light. Raising awareness and increasing interest in the school among potential entrants and their parents is one of the goals of any school. Having a good website and social media presence to demonstrate what their school does plays a big part in this.

Many or most now school-aged children have millennial-parents or Generation X parents, and grew up surrounded by internet and electronic devices like mobiles and tablets.

These parents spend very little time on media like phonebooks, magazines, television, radio, newspapers and billboards. They spend most of their time on online media relying on the internet – like websites, mobile apps, search engines, blogs and social media. Parents of school children now spend more time online than with Television and all other media (newspapers, magazines, etc.) combined!

The increased use of the internet and digital media has been a major influence in the field of education. The increased usage of internet has also revolutionized the education sector – some now get their assignments and notes online as almost all students use the internet.

This has a direct implication on the way that educational institutions and colleges need to utilize the web and cell phones to connect with more students.

And digital marketing is the best strategy that can be embraced by the educational institutions to reach out to prospective students.

Another reason why you should consider digital Marketing is Traditional Advertising is more expensive.

Generate Leads –School spend on marketing with the purpose of getting more students. Digital Marketing can help schools to generate leads through search history, interests and other paid advertising.

Engagement – Engagement with parents and students play an important role in every school. Social Media can be used to keep the parents informed about all the events, add-ons. Every reaction – be it a comment or share of the parents or students spreads out the schools visibility.

Transparency – Transparency is the biggest factor for school marketing even its online marketing or offline marketing. Schools can easily reach potential parents and let them become aware of the faculty, facilities, events held, infrastructure of the school and encouraging activities to parents and students online.

Increase visibility – Digital marketing is much more than just a website or social media. The aim is to bring a huge amount of relevant traffic to your website by increasing its visibility to the people that it is relevant to. Digital marketing increase visibility on social media platforms too and directs them to your website.

1. Showcase your school through Website

A school website is effectively an online shop front. It showcases the school to the outside world and highlights the culture and image the school wants to convey to its target audience.

The website gives parents and the local community information, what the school has to offer and what their focus, vision, mission ideals is and so on creating a hopefully positive impression.

There are many great schools out there with websites that almost dissuade parents from enrolling their child to that school. A school website needs to be welcoming, engaging, informative, easy to navigate, easy to read on mobiles and tablets and project the right message about the school.

It’s decisive that the impression is a good one and also important that the website represents the school appropriately – A very dated or unresponsive website may potentially give a false image of an otherwise thriving and vibrant school.

Here’s more on how to create your own website.

2. Engage with parents through Social Media

Most schools assume that having a great website is ‘be all and see all’ to digital marketing. While having a website is of paramount importance, it also equally important to engage with parents and children through social media, spreading brand awareness and the quality of the prospectus.

With the increasing volume of people using mobile and computers to conduct searches, it is necessary for schools to move with the times and have a strategy for attracting their audience online.

Social media, if done correctly can serve schools well. As long as there are appropriate policies in place, a school can significantly enhance their brand profile by having a strong social media presence.

Social media has a wide opportunity and can be utilised to,

• Promote the school ethos, goals and aspirations
• Inform parents of events and extra-curricular activities
• Answer questions about the school
• Strengthen relationships with the local community
• Share ideas and discuss issues
• Celebrate school achievements
• Communicate effectively with students

Don’t forget to read our blog on 8 ways to boost website traffic through social media.

3. Focus on Local SEO

Optimise your site for SEO by researching for relevant keywords people use to find schools in your city and make a perfect keyword research report and optimize your website for the top keywords you are focusing on.

List your school in Google My Business so that when parents around your school search for “schools near me” you school shows up.

Things to work on to improve your website’s search ranking,

1. Improve your website experience
2. Improve your organic search visibility with SEO
3. Connect your social media to your website
4. Maintain a blog and continue to produce valuable and engaging content

4. List in School Aggregator Website

Your school’s online presence on a single platform is not enough; you have to make regular and effective touch with parents. So make a list of all possible online platforms and filter out potential parents and students and make a strategy where you can target them on different platforms.

You can also list out your School on Major School Listing websites in India like momjunction, uniformapp.in, edustoke.com, toppr.com, eduvidhya.com to make your school easily accessible by potential parents to grow the list of students in your all classrooms.

5. Admissions through Paid Campaigns

It is important to not ignore the paid campaigns considering the organic reach in social media is getting lower and lower and ranking is Google is becoming very competitive.

Paid campaigns focused on lead generation for admission can be done around the admission season through Google Ads and Facebook lead generation campaigns. These paid promotions can be micro-targeted for the following demographics,

1. Parents with newborns, toddlers or children within specific age group
2. People living within a specific distance around the school
3. People who are searching fro schools in your area

The education industry has been slowly moving towards digital marketing, while this shift is gradual; it is a definite shift in the trend. Digital marketing for education sector assists universities and schools, college institutions in building their brand and also to amplify the student recruitment process.

Schools need to get themselves noticed. Understanding how the school should be using their website, social media, and other digital marketing techniques to grow their online presence and attract more entrants is absolutely critical in today’s competitive marketplace.

Here are the top 5 elements you need to create a successful PPC ad campaign.

If you are a school looking to get started with a comprehensive digital marketing campaign, reach out to Bunjy.co. We are among the top digital marketing agencies in Chennai. Connect with us today!

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