{"id":19982,"date":"2025-04-11T21:57:31","date_gmt":"2025-04-11T16:27:31","guid":{"rendered":"https:\/\/bunjy.co\/oldsite\/?page_id=19982"},"modified":"2025-04-17T15:34:58","modified_gmt":"2025-04-17T10:04:58","slug":"the-rebranding-journey-of-a-global-engineering-firm","status":"publish","type":"page","link":"https:\/\/bunjy.co\/oldsite\/the-rebranding-journey-of-a-global-engineering-firm\/","title":{"rendered":"The Rebranding Journey of a Global Engineering Firm"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"19982\" class=\"elementor elementor-19982\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c27c52d e-flex e-con-boxed e-con e-parent\" data-id=\"5c27c52d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4081e3ca elementor-widget elementor-widget-text-editor\" data-id=\"4081e3ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a style=\"text-decoration: underline;\" href=\"https:\/\/bunjy.co\/oldsite\/portfolio\/\">Case Studies<\/a> &gt; The Rebranding Journey of a Global Engineering Firm\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a50e1b3 elementor-widget elementor-widget-heading\" data-id=\"a50e1b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Rebranding Journey of a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287d809 elementor-widget elementor-widget-heading\" data-id=\"287d809\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"highlight\">Global Engineering Firm<\/span> \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74b831c7 e-flex e-con-boxed e-con e-parent\" data-id=\"74b831c7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57f8242a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"57f8242a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mindteck, a 30-year-old global engineering and technology solutions company with a presence in eight countries, sought Bunjy&#8217;s help to modernize its aging branding and better reflect its industry leadership and innovation.<\/p><p>\u00a0<\/p><p>Mindteck\u2019s existing logo bore a striking resemblance to Amazon\u2019s, which was making it challenging to stand out in the marketplace. Additionally, the company found rebranding to be an expensive proposition.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ab66f6e e-flex e-con-boxed e-con e-parent\" data-id=\"3ab66f6e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67917f30 elementor-widget elementor-widget-html\" data-id=\"67917f30\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    .highlight {\n    background-color: #B33739;\n    color: white;\n    border-radius: 19px;\n    border-bottom: 5px solid #631313;\n    border-right: 5px solid #631313;\n    padding: 5px 15px; \n    font-size: 60px; \n}\n\n.brand {\n    font-size: 40px;\n    color: #233573;\n    font-weight: 400; \n}\n.healthcare{\n    position:relative;\n}\n.health-img-sec{\n    postion:absolute;\n    top:-30px;\n}\n.health-img-sec::before {\n    content: \"\";\n    display: block; \n    width: 200px; \n    height: 100%; \n    background-image: url('https:\/\/bunjy.co\/oldsite\/wp-content\/uploads\/2025\/02\/Group.svg');\n    background-size: contain; \n    background-position: center; \n    background-repeat: no-repeat; \n    position: absolute; \n    top: -280px;\n    left: -80px;\n    border-radius: 0;\n    \n}\n.health-img-sec::after {\n    content: \"\";\n    display: block;\n    width: 150px; \n    height: 150px; \n    background-image: url(https:\/\/bunjy.co\/oldsite\/wp-content\/uploads\/2025\/02\/Bunjy-Case-study-AMJ-mock-2-1.svg);\n    background-size: contain;\n    background-position: center;\n    background-repeat: no-repeat;\n    position: absolute;\n    bottom: -80px;\n    right: -50px;\n   \n}\n\n@media (max-width: 768px) {\n    .highlight {\n        font-size: 25px; \n        padding: 3px 10px; \n        border-radius:10px;\n          \n    }\n\n    .brand {\n        font-size: 25px; \n    }\n    .health-img-sec::before,\n    .health-img-sec::after{\n        display:none;\n    }\n}\n\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14937507 e-flex e-con-boxed e-con e-parent\" data-id=\"14937507\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f397435 elementor-widget elementor-widget-heading\" data-id=\"7f397435\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BUNJY\u2019s Strategic Approach to <br>Market Expansion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e9486 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"55e9486\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRather than a resource-intensive logo overhaul, Bunjy took a strategic approach by modernizing the brand while retaining key elements. We introduced secondary palette colors to refresh the design, creating a dynamic aesthetic that maintained brand recognition and positioned Mindteck as an innovative, forward-thinking company\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7941d4e e-flex e-con-boxed e-con e-parent\" data-id=\"7941d4e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fdafca elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"1fdafca\" data-element_type=\"widget\" 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\/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/bunjy.co\/oldsite\/wp-content\/uploads\/2025\/04\/Frame-75.png\" alt=\"Frame 75\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/bunjy.co\/oldsite\/wp-content\/uploads\/2025\/04\/Frame-76.png\" alt=\"Frame 76\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/bunjy.co\/oldsite\/wp-content\/uploads\/2025\/04\/Frame-78.png\" alt=\"Frame 78\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/bunjy.co\/oldsite\/wp-content\/uploads\/2025\/04\/m5.png\" alt=\"m5\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a406d5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7a406d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe also created high-impact B2B value creation assets for Mindteck, including corporate decks, pitch presentations and video designs enhance stakeholder engagement and brand positioning.&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fdfa92 e-con-full e-flex e-con e-child\" data-id=\"3fdfa92\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd14ea elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"4dd14ea\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay_speed&quot;:3000,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" 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brand and make a lasting <strong> Impression?<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790a4b5 elementor-widget elementor-widget-html\" data-id=\"790a4b5\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    \n    .cs-cta{position:relative}\n.cs-cta::before{\n\tposition:absolute;\n\tcontent:\"\";\n\tz-index: 2;\n\ttop: 150px;\n\tleft:-140px;\n\twidth:250px;\n\theight:100%;\n\tbackground-image:url(https:\/\/bunjy.co\/oldsite\/wp-content\/uploads\/2025\/01\/Group-2.webp);\n\tbackground-position:center;\n\tbackground-repeat:no-repeat;\n\tbackground-size:cover;\n}\n\n   .cs-cta{position:relative}\n.cs-cta::after{\n\tposition:absolute;\n\tcontent:\"\";\n\tz-index: 2;\n\ttop: 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data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Book a free strategy session today<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38b3e382 elementor-section-content-middle elementor-section-stretched testimonial leading elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"38b3e382\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5134b3f0\" data-id=\"5134b3f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e5fecb5 elementor-widget elementor-widget-heading\" data-id=\"4e5fecb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bunjy is a leading <b><a href=\"https:\/\/bunjy.co\/oldsite\/\">digital marketing agency<\/a><\/b> in Chennai, delivering innovative campaigns that drive measurable results.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case Studies &gt; The Rebranding Journey of a Global Engineering Firm The Rebranding Journey of a Global Engineering Firm Mindteck, a 30-year-old global engineering and technology solutions company with a presence in eight countries, sought Bunjy&#8217;s help to modernize its aging branding and better reflect its industry leadership and innovation. \u00a0 Mindteck\u2019s existing logo bore&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19982","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Rebranding Journey of a Global Engineering Firm - Bunjy Digital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Rebranding Journey of a Global Engineering Firm - Bunjy Digital\" \/>\n<meta name=\"twitter:description\" 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