{"id":12282,"date":"2024-05-07T16:24:23","date_gmt":"2024-05-07T10:54:23","guid":{"rendered":"https:\/\/bunjy.co\/oldsite\/?p=12282"},"modified":"2024-06-19T15:01:12","modified_gmt":"2024-06-19T09:31:12","slug":"digital-marketing-for-the-pharmaceutical-industry","status":"publish","type":"post","link":"https:\/\/bunjy.co\/oldsite\/digital-marketing-for-the-pharmaceutical-industry\/","title":{"rendered":"Digital Marketing for the Pharmaceutical Industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12282\" class=\"elementor elementor-12282\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32273be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32273be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25bcde7\" data-id=\"25bcde7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ae2814 elementor-widget elementor-widget-html\" data-id=\"9ae2814\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    img.attachment-medilink-size1.size-medilink-size1.wp-post-image {\n    display: none;\n}\n\nul.news-meta-info.mar20-ul {\n    display: none;\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5fb6c3 elementor-widget elementor-widget-image\" data-id=\"d5fb6c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"483\" src=\"https:\/\/bunjy.co\/oldsite\/wp-content\/uploads\/2024\/05\/Bunjy-May-Blog-1024x483.jpg\" class=\"attachment-large size-large wp-image-12348\" alt=\"\" srcset=\"https:\/\/bunjy.co\/oldsite\/wp-content\/uploads\/2024\/05\/Bunjy-May-Blog-1024x483.jpg 1024w, https:\/\/bunjy.co\/oldsite\/wp-content\/uploads\/2024\/05\/Bunjy-May-Blog-300x141.jpg 300w, https:\/\/bunjy.co\/oldsite\/wp-content\/uploads\/2024\/05\/Bunjy-May-Blog-1536x724.jpg 1536w, https:\/\/bunjy.co\/oldsite\/wp-content\/uploads\/2024\/05\/Bunjy-May-Blog.jpg 1861w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb394b6 elementor-widget elementor-widget-text-editor\" data-id=\"cb394b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">According to reports by <\/span><a href=\"https:\/\/www.investindia.gov.in\/sector\/pharmaceuticals#:~:text=The%20pharmaceutical%20industry%20in%20India%20is%20currently%20valued%20at%20%2450,all%20medicine%20in%20the%20UK\"><span style=\"font-weight: 400;\">InvestIndia.Gov.In<\/span><\/a><span style=\"font-weight: 400;\">, India\u2019s pharmaceutical industry is expected to reach $65 billion by the end of 2024 and $130 billion by 2030. This meteoric rise not only underscores the industry&#8217;s immense growth potential but also its pivotal role on the global stage. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c72e288 elementor-widget elementor-widget-text-editor\" data-id=\"c72e288\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As India emerges as a powerhouse in pharmaceutical innovation and production, <\/span><span style=\"font-weight: 400;\">the integration of digital marketing strategies<\/span><span style=\"font-weight: 400;\"> becomes not just a choice, but an imperative for companies looking to thrive in this dynamic landscape. Let\u2019s take a closer look at how digital marketing can help transform and boost India\u2019s pharmaceutical sector. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49f91e9 elementor-widget elementor-widget-heading\" data-id=\"49f91e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prescribing Success: Crafting a Compelling Digital Presence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d2aa7 elementor-widget elementor-widget-text-editor\" data-id=\"a2d2aa7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your company\u2019s website is like your introduction to the world. A website is like the digital heart of a pharmaceutical company&#8217;s marketing efforts. It showcases your products, shares important info about clinical trials and certifications, and tells the world who you are and what you stand for.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A comprehensive website boosts visibility online, ensuring customers from around the globe can find us and learn about what you do. And it&#8217;s not just a one-way street \u2013 your website is also where we chat with our customers, answer their questions, and make sure they feel heard and valued. And let&#8217;s not forget about playing by the rules \u2013 a good website helps pharma companies stay compliant with regulations and certifications.<\/span><\/p><p><span style=\"font-weight: 400;\">In short, your website is not an option, but the engine driving digital marketing in pharma.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1703b3e elementor-widget elementor-widget-heading\" data-id=\"1703b3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diagnosing Visibility:  Get Noticed On Google <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0959f58 elementor-widget elementor-widget-text-editor\" data-id=\"0959f58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google is currently the world\u2019s largest search engine with a whopping <\/span><a href=\"https:\/\/www.statista.com\/statistics\/216573\/worldwide-market-share-of-search-engines\/\"><span style=\"font-weight: 400;\">market share of 81.95%.<\/span><\/a><span style=\"font-weight: 400;\"> Making use of Search Engine Optimization ensures your website ranks higher on the SERPs. Not only does this add to your organization\u2019s credibility but also makes it easier for healthcare professionals and patients alike to learn more about your products and\/or services.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re just starting out in the world of SEO, here\u2019s a quick and easy <\/span><a href=\"https:\/\/bunjy.co\/oldsite\/blog\/5-ways-search-engine-optimization-can-help-you-supercharge-your-brand\/\"><span style=\"font-weight: 400;\">beginner\u2019s guide on SEO<\/span><\/a><span style=\"font-weight: 400;\"> to get you started.\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7cd4e2 elementor-widget elementor-widget-heading\" data-id=\"a7cd4e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nurturing Engagement: Connecting with the Masses through Social Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c699758 elementor-widget elementor-widget-text-editor\" data-id=\"c699758\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No one can deny the impact social media has on society. As of January 2024, India alone had <\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2024-india#:~:text=India%20was%20home%20to%20462.0,percent%20of%20the%20total%20population.\"><span style=\"font-weight: 400;\">462 million active social media users<\/span><\/a><span style=\"font-weight: 400;\">. How does this affect the pharmaceutical industry? For starters, it opens doors to a much wider audience than any other marketing avenue, from building brand awareness to promoting products and services to providing research findings and educational resources.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s some more data on the impact of social media on the health and pharma industries.<\/span><\/p><p><a href=\"https:\/\/getreferralmd.com\/2013\/09\/healthcare-social-media-statistics\/\"><span style=\"font-weight: 400;\">According to a Mediabistro survey<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over 40% of people are influenced by social networks in their health choices (pointsgroup.com).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumers between 18-24 discuss health and wellness issues on social networks twice as much as people aged 45-54 (getpushing.com).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">90% of the same age group trust medical information shared on social networks (searchenginewatch.com).<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f85ce7 elementor-widget elementor-widget-heading\" data-id=\"3f85ce7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Educate Audiences &amp; Reach KPIs with Content Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-990a09a elementor-widget elementor-widget-text-editor\" data-id=\"990a09a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As mentioned earlier, more and more people are turning to the internet to learn more about health, medication, treatments and the like. Content marketing helps pharmaceutical companies fill that space.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Simply put, content marketing refers to writing, designing, and publishing information online. But that\u2019s not all it is. An effective content marketing strategy delivers a dual goal in mind. One, it addresses your audience\u2019s needs, and two, it gently pushes your KPIs in the right direction. Because reliable content builds trust, which improves awareness, boosts engagement and converts potential customers into leads.<\/span><\/p><p><span style=\"font-weight: 400;\">Therefore, crafting a compelling content marketing strategy for pharma requires thought, research and a clear vision. It needs strike a balance between educating your audience while keeping your company\u2019s bigger picture in mind.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are <\/span><a href=\"https:\/\/bunjy.co\/oldsite\/blog\/7-benefits-of-having-an-effective-content-marketing-strategy\/\"><span style=\"font-weight: 400;\">7 other benefits of creating a content marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1935be2 elementor-widget elementor-widget-heading\" data-id=\"1935be2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enhanced Realities: Augmented and Virtual Reality in Pharma<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3ef25e elementor-widget elementor-widget-text-editor\" data-id=\"c3ef25e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.statista.com\/outlook\/amo\/ar-vr\/vr-software\/worldwide\"><span style=\"font-weight: 400;\">According to a report by Statistica<\/span><\/a><span style=\"font-weight: 400;\">, the consumer VR software market is projected to generate a revenue of US$4.3bn in 2024. While this may seem like an immediate choice of adoption for pharma companies, particularly in India, AR and VR technology offers pharma brands a new avenue to break down walls between its business and clients, partners, patients or consumers.<\/span><\/p><p><span style=\"font-weight: 400;\">GlaxoSmithKline, a well-know UK-based pharmaceutical brand, was one of the earliest adopters of AR and VR tech. In 2016, one of their brands &#8211; Excedrin, developed a VR-driven campaign named <\/span><a href=\"https:\/\/m.facebook.com\/thedailymigraine\/posts\/10154081991764137?fref=nf\"><span style=\"font-weight: 400;\">The Migraine Experience<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">The premise of the campaign was to throw light on migraine sufferers and raise awareness amongst the general public about the severity of this problem. Here, migraine sufferers used a VR headset to program-in specific symptoms like blind spots, sensitivity to light, etc and handed over the headsets to their family and friends to experience these symptoms firsthand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The campaign was a massive success &#8211; and earned Excedrin a considerable <\/span><a href=\"https:\/\/shortyawards.com\/10th\/excedrin-works\"><span style=\"font-weight: 400;\">boost in profits within two weeks of its launch<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-516fd92 elementor-widget elementor-widget-heading\" data-id=\"516fd92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PharmaBot: The Role of Chatbots in Healthcare Engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34d85f4 elementor-widget elementor-widget-text-editor\" data-id=\"34d85f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Chatbots are essential in pharmaceutical digital marketing for various reasons. Firstly, they offer 24\/7 support, ensuring timely assistance for customers and healthcare professionals. They also provide personalized interactions, tailoring responses to specific needs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, chatbots streamline communication, handling inquiries efficiently. They support healthcare professionals by offering essential information and facilitate data analysis, providing insights into customer preferences. Lastly, chatbots ensure compliance and maintain communication consistency, safeguarding brand reputation.<\/span><\/p><p><span style=\"font-weight: 400;\">Overall, they enhance engagement, efficiency, and business outcomes in the pharmaceutical digital landscape.<\/span><\/p><p><span style=\"font-weight: 400;\">Take the successful example of Sophia &#8211; Novo Nordisk\u2019s chatbot. Headquartered in Denmark, Novo Nordisk is a leading global healthcare company specializing in diabetes care medication and devices.<\/span><\/p><p><span style=\"font-weight: 400;\">In April 2018, Novo Nordisk introduced its digital concierge chatbot Sophia &#8211; built specifically for people with diabetes. Sophia was built using AI and NLP (Natural Language Processing) Technology to directly respond to queries, address concerns and redirect more complex queries, all delivered within an apporacbahle and eatable persona.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The team immediately noticed a spike in website visits between 11 p.m. and 1 a.m., which indicated a need for information outside of standard working hours.<\/span><\/p><p><span style=\"font-weight: 400;\">By September 2018, <\/span><a href=\"https:\/\/www.fiercepharma.com\/marketing\/caitlin-clark-effect-reaches-pharma-lilly-links-wnbas-indiana-fever\"><span style=\"font-weight: 400;\">Sophia had recorded over 11,000 conversations<\/span><\/a><span style=\"font-weight: 400;\"> and had been asked more than 27,000 queries.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07ea781 elementor-widget elementor-widget-heading\" data-id=\"07ea781\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Remedial Alignment: Create an Omnichannel Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0fd11a elementor-widget elementor-widget-text-editor\" data-id=\"d0fd11a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Omnichannel marketing refers to interconnected strategies that provide access to information everywhere, virtually. An omnichannel approach for pharma digital marketing is slowly becoming a reality. Digital marketing for pharma must take into consideration the range of customer touchpoints &#8211; the doctors, lab professionals or patients who move between social media or apps or websites to physical events across geographies &#8211; and ensure your brand\u2019s communications are connected, common and precise.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another aspect of omnichannel marketing for pharma is ensuring there is 24\/7 care provided and automating tasks wherever possible. Live calls, 24\/7 support on social media, and personalised live chat experiences will make customers feel valued.<\/span><\/p><p><span style=\"font-weight: 400;\">Connecting with your customer during the sales process and leading them to the end of the sales funnel increases brand awareness and ensures a positive perception of your pharma brand. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8776035 elementor-widget elementor-widget-heading\" data-id=\"8776035\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbd9b0 elementor-widget elementor-widget-text-editor\" data-id=\"2dbd9b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digital marketing for pharma opens up several communication channels between pharma professionals and patients, and streamlines the purchasing process via personalised recommendations, round-the-clock care and mobile solutions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you are looking for a fool-proof pharma digital marketing strategy, head over to<\/span><a href=\"https:\/\/bunjy.co\/oldsite\/\"><span style=\"font-weight: 400;\"> Bunjy Digital<\/span><\/a><span style=\"font-weight: 400;\">. Our team of experts will create a customized digital marketing strategy for your brand. Reach out to us today! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>According to reports by InvestIndia.Gov.In, India\u2019s pharmaceutical industry is expected to reach $65 billion by the end of 2024 and $130 billion by 2030.<\/p>\n","protected":false},"author":1,"featured_media":12348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,120,113],"tags":[],"ppma_author":[246],"class_list":["post-12282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-marketing","category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing for India\u2019s Pharmaceutical Industry<\/title>\n<meta name=\"description\" content=\"Discover the transformative power of digital marketing in pharma! Explore innovative strategies and success stories. Read now for insights and inspiration!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Digital Marketing for India\u2019s Pharmaceutical Industry\" \/>\n<meta name=\"twitter:description\" content=\"Discover the transformative power of digital marketing in pharma! Explore innovative strategies and success stories. 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