{"id":6375,"date":"2021-04-17T10:16:54","date_gmt":"2021-04-17T04:46:54","guid":{"rendered":"https:\/\/bunjy.co\/oldsite\/?p=6375"},"modified":"2024-05-09T15:10:39","modified_gmt":"2024-05-09T09:40:39","slug":"top-5-books-on-design-thinking","status":"publish","type":"post","link":"https:\/\/bunjy.co\/oldsite\/top-5-books-on-design-thinking\/","title":{"rendered":"Top 5 Books on Design Thinking"},"content":{"rendered":"

Design thinking is one of the critical skills for people working in any industry. In fact, Microsoft recently identified some of the most in-demand skills for the future and they included design thinking among other pivotal skills like digital and analytical abilities and continuous learning capabilities. It does take a lot of learning to be able to get yourself in the right mindset and we are happy to say it isn\u2019t impossible. It just requires some research and some room to let your imagination go wild.<\/p>\n

There are many books out there which will tell you ways to create and design great products (and thousands of articles listing them).<\/p>\n

If you\u2019re interested in diving deep into design thinking to find out what it means, the methods, and how it applies to business or organizational challenges, these are five books we recommend adding to your bookshelf.<\/p>\n


\nThe Design of Business: Why Design Thinking is the Next Competitive Advantage, by Roger L. Martin<\/strong><\/h3>\n
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In\u00a0The Design of Business<\/em>, Roger Martin<\/a>\u00a0contends that organisations can balance intuitive originality and analytic mastery in a dynamic interplay that he calls design thinking. This approach is necessary, according to Martin, to maintain a long-term competitive advantage.<\/p>\n

The book on design thinking claims that people rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.<\/p>\n

To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another. As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.<\/p>\n

The author shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage, and how design thinking initiatives are supposed to unfold in a corporate setting. The Design of Business reveals the true foundation of successful, profitable innovation.<\/p>\n

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown<\/strong><\/h3>\n
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Change by Design<\/a><\/em>\u00a0is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.<\/p>\n

The book covers an introduction to design thinking, the collaborative process by which the designer\u2019s sensibilities and methods are employed to match people\u2019s needs with what is technically feasible and a viable business strategy. It\u2019s a human-centred approach to problem-solving that helps people and organisations become more innovative and creative.<\/p>\n

What this book on design thinking covers:<\/p>\n