{"id":6383,"date":"2021-04-30T10:21:24","date_gmt":"2021-04-30T04:51:24","guid":{"rendered":"https:\/\/bunjy.co\/oldsite\/?p=6383"},"modified":"2024-05-09T15:11:11","modified_gmt":"2024-05-09T09:41:11","slug":"how-to-use-pinterest-for-your-brand","status":"publish","type":"post","link":"https:\/\/bunjy.co\/oldsite\/how-to-use-pinterest-for-your-brand\/","title":{"rendered":"How to Use Pinterest for your Brand"},"content":{"rendered":"<p>Do you realise the untapped potential Pinterest has as a marketing platform for your small business, company, blog, or to promote your brand? Especially for visually marketed products and services like Fashion &amp; makeup, Real Estate and so on.<\/p>\n<p>Digital marketing for Pinterest may be a low-key and self-pound way to reach audiences and get the word out on your brand. Having a plan for your Pinterest activities will assist you to reach your goals and objectives.<\/p>\n<p>Pinterest advertisers earn up to $2 for every $1 they invest in advertising? Most Pinterest users are actively trying to find brands to buy from. A recent survey shows that Pinterest hit more than 10 million unique visitors, making it one of the fastest-growing websites ever. In the past six months, visits to Pinterest grew by 4000%, receiving 11 million hits in merely one week.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" title=\"How to use pinterest for your brand\" src=\"https:\/\/static.wixstatic.com\/media\/d596f6_578927d4a7cc4e57a1390cd189751671~mv2.png\/v1\/fill\/w_800,h_600,al_c,q_90\/d596f6_578927d4a7cc4e57a1390cd189751671~mv2.webp\" alt=\"How to use pinterest for your brand\" \/><\/figure>\n<\/div>\n<p>Pinterest is ridiculously simple, and it can make a big impact on your business. It\u2019s not just another social media site. Pinterest is doing a magnificent job of\u00a0<a href=\"https:\/\/bunjy.co\/oldsite\/blog\/8-ways-to-boost-website-traffic-through-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">driving traffic, leads, and sales<\/a>. Pinterest offers businesses a fairly unique proposition. Like other social media networks, it\u2019s a platform to connect with friends and influencers. But as a visual search engine and \u201cproductivity tool for planning your dreams,\u201d it\u2019s also a lot more than that.<\/p>\n<h2><strong>Why Pinterest?<\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" title=\"How to use pinterest for your brand\" src=\"https:\/\/static.wixstatic.com\/media\/d596f6_f86139116069462fbb220f3ec3cf7d33~mv2.jpg\/v1\/fill\/w_714,h_301,al_c,lg_1,q_90\/d596f6_f86139116069462fbb220f3ec3cf7d33~mv2.webp\" alt=\"How to use pinterest for your brand\" \/><\/figure>\n<\/div>\n<ul>\n<li>Easily converts Browsers to Buyers<\/li>\n<li>Drives lot more traffic than other social media platforms<\/li>\n<li>Gets your site more inbound links<\/li>\n<li>An addictive User engagement platform<\/li>\n<li>Integratable with the website, Facebook and Twitter profile<\/li>\n<li>It\u2019s easy to find what the audience loves and current trends<\/li>\n<\/ul>\n<h2><strong>How to build a brand with Pinterest<\/strong><\/h2>\n<ul>\n<li>Create a Business Profile in Pinterest<\/li>\n<li>Create a Pinterest board<\/li>\n<li>Create your first pin<\/li>\n<li><a href=\"https:\/\/bunjy.co\/oldsite\/blog\/7-benefits-of-having-an-effective-content-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Create Captivating content<\/a><\/li>\n<li>Pin Consistently<\/li>\n<li>Plan and create seasonal content<\/li>\n<li>Optimize with SEO<\/li>\n<li><a href=\"https:\/\/bunjy.co\/oldsite\/blog\/creating-an-audience-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">Target the right pinners<\/a><\/li>\n<li>Make pinners easy to shop<\/li>\n<\/ul>\n<h2><strong>Create a Business Profile in Pinterest<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" title=\"how to create a pinterest business profile\" src=\"https:\/\/static.wixstatic.com\/media\/d596f6_3edac715f3cc43009e51025d9352182c~mv2.jpg\/v1\/fill\/w_799,h_482,al_c,q_90,usm_0.66_1.00_0.01\/d596f6_3edac715f3cc43009e51025d9352182c~mv2.webp\" alt=\"how to create a pinterest business profile\" \/><\/figure>\n<\/div>\n<p>Go to\u00a0<a href=\"https:\/\/in.pinterest.com\/business\/create\/\" target=\"_blank\" rel=\"noreferrer noopener\">pinterest.com\/business\/create<\/a><\/p>\n<p>If you have a personal account, you\u2019ll need to log out first. Enter your email and a new password, then click Create Account.<\/p>\n<p>After choosing your language and location, add your business name. Then choose the description that best fits what your business does and add a link to your website.<\/p>\n<p>Connect your Business Instagram, YouTube, and Etsy accounts, if you have them. Doing so ensures pins from these sites will be attributed to your business. Plus, you\u2019ll also be able to track related analytics.<\/p>\n<h2><strong>Create a Pinterest board<\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" title=\"how to create a pinterest board\" src=\"https:\/\/static.wixstatic.com\/media\/d596f6_ad26de82df43459d8581d65c1f3c756d~mv2.png\/v1\/fill\/w_572,h_523,al_c,lg_1,q_90\/d596f6_ad26de82df43459d8581d65c1f3c756d~mv2.webp\" alt=\"how to create a pinterest board\" \/><\/figure>\n<\/div>\n<p>From your profile, click the plus sign over Create a Board. Add a descriptive title. After that, find the board on your profile and click the pencil icon.<\/p>\n<p>Add a description that includes your keywords. (This helps with SEO.) Now choose a category for your board.<\/p>\n<p>Upload a fitting cover photo, that encompasses what your products are about<\/p>\n<p>Create your first pins<\/p>\n<p>Create your first pin by clicking on the plus sign at the upper right corner<\/p>\n<p>Make sure to add the title and description catchy and include keywords and related hashtags.<\/p>\n<p>Embed the pins with a destination link. Test to make sure it works, and make sure it corresponds to the pin\u2019s content.<\/p>\n<h2><strong>Create Engaging content<\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" title=\"digital marketing for pinterest\" src=\"https:\/\/static.wixstatic.com\/media\/d596f6_65c8fd3d68b245ea8c5c00a097b734ee~mv2.png\/v1\/fill\/w_651,h_465,al_c,q_90,usm_0.66_1.00_0.01\/d596f6_65c8fd3d68b245ea8c5c00a097b734ee~mv2.webp\" alt=\"digital marketing for pinterest\" \/><\/figure>\n<\/div>\n<p>Visuals speak volumes on Pinterest. In fact, during a Pinterest study, 85% of Pinners place more importance on visuals than text.<\/p>\n<p>So what exactly makes the pins great?<\/p>\n<ul>\n<li>Make images vertical: Exactly 85% of Pinners are on mobile. Shoot for a 2:3 aspect ratio so your image doesn\u2019t get reduced, and aim for the highest quality.<\/li>\n<li>Descriptive copy: Tell people what they\u2019re seeing, and induce them to want to learn more.<\/li>\n<li>Text overlay: Consider including a headline that strengthens your message.<\/li>\n<li>Tasteful branding: Include your logo, your brand doesn\u2019t stray within the Re-Pin shuffle.<\/li>\n<li>Be storytelling: Once you let people in, show your brand in action. That way Pinners can imagine themselves from customers\u2019 places.<\/li>\n<\/ul>\n<h2><strong>Pin Consistently<\/strong><\/h2>\n<p>Pin something once per day worthwhile. This is more effective than creating a board and filling it up at once. Pinning constantly ensures your content will reach a wider audience.<\/p>\n<h2><strong>Plan and create seasonal content<\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" title=\"digital marketing for pinterest\" src=\"https:\/\/static.wixstatic.com\/media\/d596f6_984378e7422445b0b45c98cf2d2dfd63~mv2.jpg\/v1\/fill\/w_666,h_375,al_c,q_90,usm_0.66_1.00_0.01\/d596f6_984378e7422445b0b45c98cf2d2dfd63~mv2.webp\" alt=\"digital marketing for pinterest\" \/><\/figure>\n<\/div>\n<p>Pinners like to plan ahead. Way ahead. That means brands need to be even better planners. Pinterest recommends sharing seasonal content 30-45 days in progress.<\/p>\n<p>Seasons and holidays are big opportunities for brands. More than 56 million searches were made in 2018 for Valentine\u2019s Day and 321 million for December holidays.<\/p>\n<p>Unsurprisingly, content which is timely sees a corresponding holiday boost. According to Pinterest, promoted pins that align with life moments and holidays see a 26% lift in online sales.<\/p>\n<p>Look through Pinterest\u2019s Seasonal Insights planner for inspiration. Pick holidays that your brand can create content around, and be clear to use the proper keywords.<\/p>\n<h2><strong>Optimize with SEO<\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" title=\"digital marketing for pinterest\" src=\"https:\/\/static.wixstatic.com\/media\/d596f6_1e9dc9e5c6de4db2ae7b95afdd62b473~mv2.png\/v1\/fill\/w_729,h_448,al_c,q_90,usm_0.66_1.00_0.01\/d596f6_1e9dc9e5c6de4db2ae7b95afdd62b473~mv2.webp\" alt=\"digital marketing for pinterest\" \/><\/figure>\n<\/div>\n<p>Basically Pinterest is a visual search engine.<\/p>\n<p><a href=\"https:\/\/bunjy.co\/oldsite\/blog\/keyword-research-beginners-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search console keywords are ideal for content discovery\u00a0<\/a>on Pinterest. This is why it\u2019s advisable to use them in your company, board, and pin names and descriptions. Hashtags are as useful, especially since Pinners can follow those who are curious about.<\/p>\n<h2><strong>Target the right pinners with ads<\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" title=\"how to use pinterest for marketing\" src=\"https:\/\/static.wixstatic.com\/media\/d596f6_dbc871daab204a948cea8a32f7eca899~mv2.jpg\/v1\/fill\/w_698,h_465,al_c,q_90,usm_0.66_1.00_0.01\/d596f6_dbc871daab204a948cea8a32f7eca899~mv2.webp\" alt=\"how to use pinterest for marketing\" \/><\/figure>\n<\/div>\n<p>Another effective approach to follow through on Pinterest is with ads. Pinterest allows advertisers to focus on ads around keywords, interests, location, age, and other demographics.<\/p>\n<p>Meanwhile, audience targeting lets advertisers reach the following groups:<\/p>\n<ul>\n<li>A customer lists, such as newsletter subscribers<\/li>\n<li>People who have visited your website<\/li>\n<li>People who have engaged with your Pins<\/li>\n<li>People who have engaged with similar content<\/li>\n<\/ul>\n<p>Act-like audiences will also be created to make marketers find people who are their near customers. Just picture an existing audience as a source, and Pinterest will find like-minded Pinners for you.<\/p>\n<h2><strong>Make pinners easy to shop<\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wixstatic.com\/media\/d596f6_9a6861eb76574d62a283a905de4f1397~mv2.png\/v1\/fill\/w_727,h_480,al_c,q_90,usm_0.66_1.00_0.01\/d596f6_9a6861eb76574d62a283a905de4f1397~mv2.webp\" alt=\"\" \/><\/figure>\n<\/div>\n<p>Pinners are likely to\u00a0<a href=\"https:\/\/bunjy.co\/oldsite\/blog\/shopify-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">shop directly from the site itself<\/a>, so make it easy for them. One way to do this is often with Shop the designer pins. These pins streamline the retail process by allowing people to click on the particular furniture or fashion item that interests them. Link the pins that take them directly to the product page so that they can buy something immediately if they wish.<\/p>\n<p>Pinterest also recently introduced a Store tab for business profiles. This tab allows Pinners to shop a company\u2019s products directly from their profile. While it\u2019s still new, it shows promise to be an effective point-of-sale for businesses.<\/p>\n<p>Pinterest digital marketing opens up a world of opportunities for brands to expand their reach and tap into new audiences. If you are looking to get started on your digital marketing journey, contact us at\u00a0<a href=\"https:\/\/bunjy.co\/oldsite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bunjy<\/a>! We are one f the top digital marketing agencies in Chennai.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you realise the untapped potential Pinterest has as a marketing platform for your small business, company, blog, or to promote your brand? Especially for visually marketed products and services like Fashion &amp; makeup, Real Estate and so on. Digital marketing for Pinterest may be a low-key and self-pound way to reach audiences and get&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,113],"tags":[],"ppma_author":[246],"class_list":["post-6383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Pinterest for your Brand - Bunjy Digital<\/title>\n<meta name=\"description\" content=\"Do you realise the untapped potential Pinterest has as a marketing platform for your small business, company, blog, or to promote your brand? Especially for visually marketed products and services like Fashion &amp; makeup, Real Estate and so on.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Use Pinterest for your Brand - Bunjy Digital\" \/>\n<meta name=\"twitter:description\" content=\"Do you realise the untapped potential Pinterest has as a marketing platform for your small business, company, blog, or to promote your brand? 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