![\"\"](\"https:\/\/static.wixstatic.com\/media\/d596f6_e52cfff89e4443ce8d095871cd857ea6~mv2.png\/v1\/fill\/w_936,h_552,al_c,lg_1,q_90\/d596f6_e52cfff89e4443ce8d095871cd857ea6~mv2.webp\")
<\/figure>\n<\/div>\nDone right, getting your audience to meet you or tour your space will bring you much closer to converting them into loyal customers or clients, but it does require some work. Using these six steps, you can promote your event on Facebook and increase attendance effectively. And they are\u2026<\/p>\n
- \n
- Promote Event on your Facebook page<\/li>\n
- Share your Facebook event<\/li>\n
- Highlight your event calendar<\/li>\n
- Extend Promotion by adding your event to other Facebook pages<\/li>\n
- Take Advantage of Facebook Advertising<\/li>\n
- Use Event hashtags on Instagram and Twitter<\/li>\n<\/ul>\n
Promote Event on your Facebook page<\/strong><\/h2>\n
The first thing you ought to do is optimize your Page to showcase your events. Make sure your \u201cEvents\u201d tab is one of the primary tabs on your Page\u2019s Timeline on desktop. This makes it easy for people to look into your calendar and see a full list of your events. You can change the order using the\u00a0\u201cManage Tabs\u201d\u00a0<\/em>option within the\u00a0\u201cMore\u201d<\/em>\u00a0drop-down menu. (If the\u00a0\u201cEvent\u201d<\/em>\u00a0tab isn\u2019t visible, you\u2019ll have to create an upcoming event before managing the tab order.)<\/p>\n
\n![\"\"](\"https:\/\/static.wixstatic.com\/media\/d596f6_05fde33bb2d7404682460d7c3ffc74e7~mv2.png\/v1\/fill\/w_962,h_438,al_c,q_90,usm_0.66_1.00_0.01\/d596f6_05fde33bb2d7404682460d7c3ffc74e7~mv2.webp\")
<\/figure>\n<\/div>\nOn desktop, you can also reorder the sections in the left-hand column, so that\u00a0\u201cEvents\u201d<\/em>\u00a0appears at the top. (You can manage the order by clicking the pencil icon that appears when you hover over the unit.)<\/p>\n
\n![\"\"](\"https:\/\/static.wixstatic.com\/media\/d596f6_bdb81b1a4d4f463d8158801e22d6b389~mv2.png\/v1\/fill\/w_962,h_441,al_c,q_90,usm_0.66_1.00_0.01\/d596f6_bdb81b1a4d4f463d8158801e22d6b389~mv2.webp\")
<\/figure>\n<\/div>\nBe sure to have a look on\u00a0\u201cPublish New Events to Timeline\u201d<\/em>\u00a0within your\u00a0\u201cEvent\u201d<\/em>\u00a0tab, so people could get noticed whenever you create a new event.<\/p>\n
Share your Facebook event<\/strong><\/h2>\n
Need an easy but impactful way to promote your event on Facebook? Try sharing your event on your Page to reach out your followers. To share your event, click the drop-down under\u00a0\u201cInvite\u201d<\/em>\u00a0and click,\u00a0\u201cShare to Page.\u201d<\/em><\/p>\n
\n![\"\"](\"https:\/\/static.wixstatic.com\/media\/a27d24_1233456264e24c3eac6f35ae1bf7f8a8~mv2.png\/v1\/fill\/w_962,h_536,al_c,q_90,usm_0.66_1.00_0.01\/a27d24_1233456264e24c3eac6f35ae1bf7f8a8~mv2.webp\")
<\/figure>\n<\/div>\nIt\u2019s also worth seeing if your registration partner or event partner will allow your Event to become a Facebook Official Event. In that case, your event could reach for a better search and News Feed recommendations for even more visibility.<\/p>\n
Highlight your event calendar<\/strong><\/h2>\n
To promote all of your events on Facebook directly, showcase a calendar of your upcoming activities. The link to event calendar is your Facebook page URL ends with\u00a0\u201c\/events.\u201d<\/em>\u00a0For instance:<\/p>\n
\n![\"\"](\"https:\/\/static.wixstatic.com\/media\/d596f6_4358533dcd2a4e538d7a85d1889cb875~mv2.png\/v1\/fill\/w_720,h_505,al_c,lg_1,q_90\/d596f6_4358533dcd2a4e538d7a85d1889cb875~mv2.webp\")
<\/figure>\n<\/div>\nTo share your calendar, you have to publish a post with a link to your event calendar. You can do that by visiting your\u00a0\u201cEvents\u201d<\/em>\u00a0tab, then clicking,\u00a0\u201cShare Events.\u201d<\/em>\u00a0This post will automatically include a preview of your latest events. You can also send this link out on other channels, like a fan club or email list.<\/p>\n
Extend Promotion by adding your event to other Facebook page<\/strong>s<\/h2>\n
There are often many of us involved in organizing the event and promoting it. Rather than creating duplicate Facebook events, you\u2019ll add your event to calendars on other organization\u2019s or individual\u2019s official Pages. To do it, click\u00a0\u201cMore\u201d<\/em>\u00a0dropdown on your event next to\u00a0\u201cInvite.\u201d<\/em>\u00a0And, select\u00a0\u201cAdd to Page.\u201d<\/em><\/p>\n
\n![\"\"](\"https:\/\/static.wixstatic.com\/media\/d596f6_7ad4b5f5df7e4ab4b8625409a6d10ed0~mv2.png\/v1\/fill\/w_722,h_354,al_c,lg_1,q_90\/d596f6_7ad4b5f5df7e4ab4b8625409a6d10ed0~mv2.webp\")
<\/figure>\n<\/div>\nThis is a great strategy if you have well-known sponsors or person involved with your event. Once your event is added to their calendars, their audiences may also discover it and express their interest. This exemplifies the reach, promoting your event on Facebook is often a combined effort.<\/p>\n
Take Advantage of Facebook Advertising<\/strong><\/h2>\n
\n![\"\"](\"https:\/\/static.wixstatic.com\/media\/d596f6_c9b0fbf42988414295eb5fbac1530ace~mv2.png\/v1\/fill\/w_962,h_440,al_c,q_90,usm_0.66_1.00_0.01\/d596f6_c9b0fbf42988414295eb5fbac1530ace~mv2.webp\")
<\/figure>\n<\/div>\nFacebook Event Ads can be an event creators\u2019 secret weapon. One of the salient features, besides the very fact that everybody is on Facebook all the time, is that the ads work so well, and you\u2019re can target your campaigns down to the smallest level of specializing.<\/p>\n
You can segment it as who receives your ad by location, age, gender, likes and interests, connections, relationships, language, education, workplace, and more. One of the more advanced features Facebook offers is the ability to make a unique and singular audience segment for your ad campaigns using your customer contacts (email addresses), website traffic, or mobile app. These are known as Custom Audiences.<\/p>\n
Use Event hashtags on Instagram and Twitter<\/strong><\/h2>\n
Cross-promoting your event on other platforms is again a great move; some brands\u2019 audiences are usually more active on Twitter or Instagram rather than Facebook. Also focus on hashtags, they are key when we are focussing on Instagram and Twitter.<\/p>\n
![\"\"](\"https:\/\/static.wixstatic.com\/media\/d596f6_9c458580345541f4967af1a09a919cbd~mv2.png\/v1\/fill\/w_520,h_390,al_c,lg_1,q_90\/d596f6_9c458580345541f4967af1a09a919cbd~mv2.webp\")
<\/figure>\n<\/div>\n