{"id":6428,"date":"2021-08-12T12:02:13","date_gmt":"2021-08-12T06:32:13","guid":{"rendered":"https:\/\/bunjy.co\/oldsite\/?p=6428"},"modified":"2024-05-09T15:16:36","modified_gmt":"2024-05-09T09:46:36","slug":"digital-marketing-for-schools","status":"publish","type":"post","link":"https:\/\/bunjy.co\/oldsite\/digital-marketing-for-schools\/","title":{"rendered":"Digital Marketing for Schools"},"content":{"rendered":"

Digital Marketing has become synonymous with growth, especially in India post the launch Digital India. It has neigh become the first choice for marketing among small and large businesses.<\/p>\n

Schools are one of the slowest businesses to move to online marketing \u2013 and it shows ! Most Schools still depend on the traditional methods of digital marketing like print Ads \u2013 newspapers, flyers, placards & boards, Television ads and so on with maybe a website at the most. Many schools still rely on word of mouth \u2013 which it still works wonders for few established schools, others still need to tap the right venue to reach parents.<\/p>\n

Your school might have excellent infrastructure, great teachers but your message needs to reach parents for them to benefit from the holistic education you are offering for their children.<\/p>\n

Why do schools need digital marketing?<\/strong><\/h2>\n

Schools are a business, and like any business, it is important to present themselves in a positive light and attractive light. Raising awareness and increasing interest in the school among potential entrants and their parents is one of the goals of any school. Having a good website and social media presence to demonstrate what their school does plays a big part in this.<\/p>\n

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Many or most now school-aged children have millennial-parents or Generation X parents, and grew up surrounded by internet and electronic devices like mobiles and tablets.<\/p>\n

These parents spend very little time on media like phonebooks, magazines, television, radio, newspapers and billboards. They spend most of their time on online media relying on the internet \u2013 like websites, mobile apps, search engines, blogs and social media. Parents of school children now spend more time online than with Television and all other media (newspapers, magazines, etc.) combined!<\/p>\n

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The increased use of the internet and digital media has been a major influence in the field of education. The increased usage of internet has also revolutionized the education sector \u2013 some now get their assignments and notes online as almost all students use the internet.<\/p>\n

This has a direct implication on the way that educational institutions and colleges need to utilize the web and cell phones to connect with more students.<\/p>\n

And digital marketing is the best strategy that can be embraced by the educational institutions to reach out to prospective students.<\/p>\n

Another reason why you should consider digital Marketing is\u00a0Traditional Advertising is more expensive.<\/strong><\/p>\n

Generate Leads<\/em><\/strong>\u00a0\u2013School spend on marketing with the purpose of getting more students. Digital Marketing can help schools to generate leads through search history, interests and other paid advertising.<\/p>\n

Engagement \u2013<\/em><\/strong>\u00a0Engagement with parents and students play an important role in every school. Social Media can be used to keep the parents informed about all the events, add-ons. Every reaction \u2013 be it a comment or share of the parents or students spreads out the schools visibility.<\/p>\n

Transparency \u2013<\/em><\/strong>\u00a0Transparency is the biggest factor for school marketing even its online marketing or offline marketing. Schools can easily reach potential parents and let them become aware of the faculty, facilities, events held, infrastructure of the school and encouraging activities to parents and students online.<\/p>\n

Increase visibility \u2013<\/em><\/strong>\u00a0Digital marketing is much more than just a website or social media. The aim is to bring a huge amount of relevant traffic to your website by increasing its visibility to the people that it is relevant to. Digital marketing increase visibility on social media platforms too and directs them to your website.<\/p>\n

1. Showcase your school through Website<\/strong><\/h3>\n

A school website is effectively an online shop front. It showcases the school to the outside world and highlights the culture and image the school wants to convey to its target audience.<\/p>\n

The website gives parents and the local community information, what the school has to offer and what their focus, vision, mission ideals is and so on creating a hopefully positive impression.<\/p>\n

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There are many great schools out there with websites that almost dissuade parents from enrolling their child to that school.\u00a0A school website needs to be welcoming, engaging, informative, easy to navigate, easy to read on mobiles and tablets and project the right message about the school.<\/em><\/p>\n

It\u2019s decisive that the impression is a good one and also important that the website represents the school appropriately \u2013 A very dated or unresponsive website may potentially give a false image of an otherwise thriving and vibrant school.<\/p>\n

Here\u2019s more on\u00a0how to create your own website<\/a>.<\/p>\n

2. Engage with parents through Social Media<\/strong><\/h3>\n

Most schools assume that having a great website is \u2018be all and see all<\/em>\u2019 to digital marketing. While having a website is of paramount importance, it also equally important to engage with parents and children through social media, spreading brand awareness and the quality of the prospectus.<\/p>\n

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With the increasing volume of people using mobile and computers to conduct searches, it is necessary for schools to move with the times and have a strategy for attracting their audience online.<\/p>\n

Social media, if done correctly can serve schools well. As long as there are appropriate policies in place, a school can significantly enhance their brand profile by having a strong social media presence.<\/p>\n

Social media has a wide opportunity and can be utilised to,<\/p>\n