{"id":9319,"date":"2023-01-27T16:09:27","date_gmt":"2023-01-27T10:39:27","guid":{"rendered":"https:\/\/bunjy.co\/oldsite\/?p=9319"},"modified":"2024-04-26T14:41:49","modified_gmt":"2024-04-26T09:11:49","slug":"the-power-of-video-marketing-and-why-you-should-leverage-it","status":"publish","type":"post","link":"https:\/\/bunjy.co\/oldsite\/the-power-of-video-marketing-and-why-you-should-leverage-it\/","title":{"rendered":"The Power Of Video Marketing And Why You Should Leverage It"},"content":{"rendered":"

Video Marketing means adding a video into your marketing strategy for the brand, service, and product promotion, providing information that effectively educates your audience and helps notch up engagement on social and digital channels. It is a data-driven discipline, so the marketing department must keep track of customer engagement and monitor various related metrics. Thanks to the popularity of social media and the internet, video marketing is much more powerful now.<\/span><\/p>\n

It’s time to leverage the<\/span> power of video marketing<\/span>; let us get into the detail of how.<\/span><\/p>\n

The Importance of Video Marketing Today<\/span><\/h2>\n

Video marketing gained impetus in 2005, thanks to the advent of YouTube. Things burgeoned with Google\u2019s acquisition of YouTube in 2006; by the end of 2009, there were as many as seven unique video formats. Well-crafted, human interest stories can communicate the brand character effectively in less than three minutes. That is the <\/span>power of video marketing<\/span>, as it can boost product or brand sales and a company\u2019s visibility.\u00a0\u00a0<\/span><\/p>\n

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M<\/span>ore than 400 <\/span><\/a>hours of\u00a0content is uploaded to YouTube every minute, so it\u2019s safe to say the competition for viewership is intense. To be noticed and entice more viewers, marketing strategists need to keep up with the trends in video marketing and implement them. Fortunately, some exciting <\/span>video content applications<\/span><\/a> that are more interactive and customized than ever before are happening now.\u00a0\u00a0\u00a0<\/span><\/p>\n

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Types of Videos Used in Marketing<\/span><\/h2>\n

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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0An effective <\/span>video marketing campaign<\/span> is an amalgamation of different video formats.<\/span><\/p>\n

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  1. Animation: Animation is a universally popular format that can convey complicated concepts engagingly.<\/span><\/li>\n
  2. Augmented reality videos: Augmented Reality (AR) superimposes a digital layer to the view and is apt for showing how something would look if the company\u2019s product were inserted into the picture.<\/span><\/li>\n
  3. Brand videos build awareness of your company\u2019s brand, mission, products, and services.<\/span><\/li>\n
  4. Demo videos: These videos show how your product works, including unboxing or conducting a software walk-through.<\/span><\/li>\n
  5. Event videos: Create a highlight reel to publicise events, fundraisers, conferences, or discussions.<\/span><\/li>\n
  6. Explanation videos: These videos help the audience understand why they need your services and products. They follow a standard formula of presenting a story where a buyer has a problem, and the solution lies with the company\u2019s products or services.<\/span><\/li>\n
  7. How-to videos: These videos help educate viewers about new products, services, and the brand.<\/span><\/li>\n
  8. Interviewing experts: A detailed interview with a prominent personality or expert in the field goes a long way to promote the product or service.<\/span><\/li>\n
  9. Livestream: Going live is the only way to be in the thick of the action and give the viewers a sense of actually being on the scene and experiencing an event, a demonstration, or a new product launch.<\/span><\/li>\n
  10. Personalised message videos: Personalised videos provide a means for the business to reach out to a customer to answer a question or make a recommendation. These videos play on the special connection that consumers feel when a business reaches out to them for a review or recommendation\u00a0<\/span><\/li>\n
  11. Testimonials\/Case Studies: Customer satisfaction and feedback form the base of these videos, and there is no better advertisement than a satisfied customer endorsing the brand or product\u00a0<\/span><\/li>\n
  12. Virtual Reality and 360-degree videos: Virtual Reality (VR) allows users to control their visual experience virtually with a 360-degree video.\u00a0<\/span><\/li>\n<\/ol>\n

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    \u00a0Video Marketing Strategies<\/span><\/h2>\n

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    Here is a six-step strategy guide for making a high-quality, effective video marketing campaign.<\/span><\/p>\n

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    1. Allocate resources: Proper planning of expenses to cover resources such as quality video equipment, editing software, and a video marketing team is essential.<\/span><\/li>\n
    2. Build your story. The message you are trying to convey has to be clear, concise, and engaging.\u00a0<\/span><\/li>\n
    3. Engaging the audience: Your story\u2019s message may be good, but you must ensure the target audience can relate.<\/span><\/li>\n
    4. Shorter is better: The last thing you want is for the viewers to lose interest midway, so keep it short and to the point and convey your message concisely. There’s no standard video length, but the faster, the better.\u00a0\u00a0<\/span><\/li>\n
    5. Publish your message everywhere: The game’s name is “saturation.” The key to increased viewership is promotion, which will come from uploading the video on Youtube, the company\u2019s website, social media platforms, etc.<\/span><\/li>\n
    6. Track the results: The<\/span> power of video marketing<\/span> is that its progress is trackable. The video\u2019s metrics and stats can be calibrated, noted, and future campaigns can be based on the insights of <\/span>successful video marketing <\/span>campaigns.<\/span><\/li>\n<\/ol>\n

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      Video Marketing Benefits to Leverage Your Business<\/span><\/h2>\n

      There are major benefits to adding <\/span>online video marketing<\/span><\/a> as a part of your digital strategy and joining the revolution fueling companies’ success in the B2B and B2C categories.\u00a0<\/span><\/p>\n

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      Increase In Revenue<\/span><\/h3>\n

      Marketers incorporating videos in marketing are witnessing phenomenal growth in their revenue, as much as 49% faster than those who don’t.<\/span><\/p>\n

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      Influence Buying Decisions<\/span><\/h3>\n

      Product videos induce people to make purchasing decisions by 90%, and 64% of that group are more likely to buy the product.<\/span><\/p>\n

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      Give the People What They Want<\/span><\/h3>\n

      Videos increase consumers’ options when deciding which brand they want to buy. They can easily read the reviews and make informed decisions, making it a productive way to <\/span>leverage video marketing<\/span>.<\/span><\/p>\n

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      Rank Higher in Search<\/span><\/h3>\n

      Video can help improve your website\u2019s ranking on search engine results pages (SERPs).\u00a0<\/span><\/p>\n

      A vital aspect is the dwell time a viewer spends on your site after googling, which is an effective Google ranking factor. Most marketers have said that the addition of video has increased the dwell time on their sites. Additionally, videos can improve your chances of appearing in the SERPs and make your site more popular, which is the <\/span>power of video marketing.<\/span><\/p>\n

      Increase Traffic<\/span><\/h3>\n

      Video users enjoy 41% more web traffic from searches than non-users.<\/span><\/p>\n

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      Get More Backlinks<\/span><\/h3>\n

      Uploading good-quality videos with relevant links into a page or post will help get backlinks and direct organic traffic to your site.<\/span><\/p>\n

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      Increase Conversions<\/span><\/h3>\n

      Many marketing experts say that video users have higher click-through and conversion rates, especially if the video is on the landing page, making it a successful video campaign.<\/span><\/p>\n

      Reach Decision Makers<\/span><\/h3>\n

      Product or service-related videos capture the attention of targeted consumers and help in marketing. Work or technology-related ones target business executives effectively and may influence business strategies.<\/span><\/p>\n

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      Crush Email Sends<\/span><\/h3>\n

      A video is a powerful addition to email marketing, and using the word video in the subject can dramatically boost open and click-through rates.<\/span><\/p>\n

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      \u00a0Rack Up Shares<\/span><\/h3>\n

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      Social videos garner a lot of popularity and account for more shares than text and pictures.<\/span><\/p>\n

      They are usually the kind of videos that go viral.<\/span><\/p>\n

      Example of Succesful Video Marketing Campaigns<\/span><\/h2>\n

      Videos are so common online that you can find examples everywhere, but some touched a chord with the audience and went viral.\u00a0\u00a0<\/span>Dove, a leading personal care brand, has always been at the forefront regarding marketing campaigns with a social cause.<\/span><\/p>\n