Are Institutions Losing Students Before They Enquire?
Why Startups Fail Despite Great Products: Building Marketing Without a Strategy Is Costing Founders Growth Why Startups Fail Despite Great Products: Building Marketing Without a Strategy Is Costing Founders Growth Why Startups Fail Despite Great Products: Building Marketing Without a Strategy Is Costing Founders Growth Why Startups Fail Despite Great Products: Building Marketing Without a […]
8 Questions VPs of Growth Should Ask About Agencies
Hiring a marketing, branding, or growth agency can accelerate revenue, improve market positioning, and unlock new opportunities, but only if the partnership is built on transparency and accountability. The best agencies welcome scrutiny because they have clear processes, measurable outcomes, and experienced teams behind their work. By asking the right questions during the evaluation process, […]
Best Digital Marketing Agency in Chennai: How to Choose the Right Partner for Your Business
Bunjy is a Chennai-based 360° digital-first marketing services company that works with B2B enterprises and growth-stage D2C brands. Its approach brings together strategy, storytelling, creativity, technology, digital marketing and performance marketing to help brands build presence, performance and personality across their customer touchpoints. With 100+ clients across India and international markets, 300+ performance marketing campaigns […]
How to Evaluate SaaS Marketing Agencies in 2026
Assuming you are a software company with a new product that you would like to sell, how would you go about creating the right marketing agency with the right positioning strategy for your product? It’s possibly the most important decision you will make, since the agency you pick will shape how buyers perceive, remember, and […]
What Women’s Invisible Labour During Festivals Means for Brands
Every festive season, Indian advertising follows a familiar script. A smiling woman wakes up before dawn. She decorates the home, prepares elaborate meals, organises gifts, manages family expectations, performs rituals flawlessly, and somehow remains radiant throughout the celebration. This type of imagery also raises an important question: Why is the responsibility for preserving traditions, rituals […]
How to choose a branding agency in 2026
In this expanding market, there are countless creative agencies and every organisation seems spoilt for choice. That raises the question: How does one choose which agency to hire? First and foremost, one has to answer several questions to assess our own needs, since the right agency for a competitor may be entirely wrong for you. […]
AI in B2B Marketing: Does Growth Come from Presence or Precision?
The New B2B Marketing Question For years, B2B marketers have debated where to invest their resources.Should businesses focus on building a strong market presence through consistent visibility and thought leadership? Or should they prioritise precision targeting, ensuring every campaign reaches the right audience at exactly the right moment? According to us at Bunjy, the rise […]
7 Things to know about Creative Agencies in India
India’s creative agency landscape is changing faster than ever. What was once largely centered around traditional advertising, brand campaigns, and offline media has evolved into a much broader ecosystem spanning digital marketing, performance marketing, content, technology, and AI. As Indian businesses become more digitally sophisticated and global brands look to connect with Indian audiences, creative […]
How AI Is Changing Digital Marketing: Practical Use Cases for Businesses
Artificial intelligence is no longer a future technology, it’s reshaping digital marketing right now. From content creation to customer personalization to campaign optimization, AI is fundamentally changing how businesses reach, engage and convert customers. Yet many organisations view AI as either a threat to their teams or an expensive experimental investment. The reality is more […]
Why Startups Fail Despite Great Products: Building Marketing Without a Strategy Is Costing Founders Growth
Why Startups Fail Despite Great Products: Building Marketing Without a Strategy Is Costing Founders Growth Why Startups Fail Despite Great Products: Building Marketing Without a Strategy Is Costing Founders Growth Why Startups Fail Despite Great Products: Building Marketing Without a Strategy Is Costing Founders Growth Why Startups Fail Despite Great Products: Building Marketing Without a […]