How Mid-Size Companies Should Allocate Marketing Budgets in 2026–27

Across Brand, Technology, and Performance Marketing budgets are no longer expanding at the pace they once did. According to the Gartner 2025 CMO Spend Survey, marketing budgets have flatlined at 7.7% of overall company revenue, with many mid-size organisations operating closer to 6% or lower. For CMOs and founders, this changes the conversation completely. Growth […]

10+ Things to Keep in Mind When Setting Up Your Personal Brand

What comes to your mind when you think of Oprah? – Philanthropy, counselling, social Welfare and so on. Let’s pick a non-television star like Neil Patel All though his site is literally his name, most of us in digital marketing know him for SEO tactics, tips and statistics. Personal branding is when you promote yourself, […]

Keyword Research – Beginners Guide

Keyword research sounds like such an unsettling task, but to get a better search result you always need better keyword research. While Google keeps us on our toes with their regular algorithm updates, one thing stays quite consistent for Inbound marketers looking to optimise their website for search and that is Keyword Research. SEO keywords inform […]

How to Use Pinterest for your Brand

Do you realise the untapped potential Pinterest has as a marketing platform for your small business, company, blog, or to promote your brand? Especially for visually marketed products and services like Fashion & makeup, Real Estate and so on. Digital marketing for Pinterest may be a low-key and self-pound way to reach audiences and get […]

How brands must rethink the digital customer experience in a post-Covid world

The Covid-19 pandemic created temporary a setback in not just our personal lives, but for businesses and establishments as well. In times of a crisis, the needs and wants of consumers changes drastically, and companies need to keep up and adapt to meet these new needs with empathy. Keeping a real-time pulse on changing customer […]