The Great IT Ad Spend: Are Tech Giants Burning Billions on the Wrong Playbook?

Over $600 billion. That’s approximately how much businesses worldwide invested in digital advertising in 2023—making up nearly 70% of all media ad spending. Yet for all that investment, how many tech brands stick in your mind beyond the usual giants like Apple or Google? For many B2B tech firms, the reality is stark: enormous ad budgets, little long-term recall, and faint […]