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The Thin Line in Marketing: Understanding Ethics in the Art of Persuasion

Buckle up, fellow marketers! With the global digital advertising market set to reach $740.3 billion this year, we…

Top 10 Digital Marketing Trends Set to Dominate 2024

Buckle up, fellow marketers! With the global digital advertising market set to reach $740.3 billion this year, we…

The Power Of Video Marketing And Why You Should Leverage It

Video Marketing means adding a video into your marketing strategy for the brand, service, and product promotion, providing…

Digital Marketing Trends 2023

2023 is here! Businesses are already busy chalking out their marketing plan for the year. It’s a fast-paced…

Person-Based Advertising [PBA] To Reach Enterprise Decision Makers

The goal of advertising is always to “reach the right audience at the right time with the right…

10 Strategies To Boost Organic Traffic

Organic traffic refers to visitors to a website from search engine organic results rather than paid adverts. When…

Why Social Media Optimisation Is Important

Every company would like to have a large social media following. Why shouldn’t they? It’s a sure-fire way…

Rebuild Your Social Media Reputation In A Snap

The internet is packed with reputation management solutions, but social media takes the prize. When correctly optimised, your…

Key Digital Marketing Strategies For IT Companies

In the face of rising demand for engagement on digital channels, B2B technology businesses struggle to target the…

Top 8 Chrome Extensions To Up Your Social Media Game

Your web browser may be your best friend or your worst enemy when it comes to getting things…

Top 7 Digital Trends That Will Rule 2022

Your job is never monotonous as a marketer, as you must constantly reassess and modify your strategies. Trends…

5 Reasons Why Digital Marketing Matters To Your B2B Business

We are in 2021, and the belief that digital marketing is only applicable for B2C businesses are long…

5 Ways Digital Marketing is Shaping the Sports Industry in India

In the days before social media, where did sports fans get their fix of sports? It was traditionally…

What is Metaverse? What Could it Mean to You?

On October 28 2021, Facebook, one of the world’s leading tech giants, was involved in a major re-brand…

5 Creative Video Fundamentals that can actually Wow your Audience

Video Marketing has taken centre stage in 2021 for capturing audience interests for multiple reasons. First, video is…

5 Reasons Why Artificial Intelligence is Indispensable in the Future of Digital Marketing

AI has been the talk of the town for a while. This is mainly because it influences digital…

5 Ways Search Engine Optimization Can Help You Supercharge Your Brand

Successful brand recognition is a by-product of effective SEO practices and brand strategies amalgamating with each other. The…

Why Health and Fitness Industry are edging towards Digital Marketing

For your business to kickstart and stay relevant in today’s age, it is essential to target and retain…

4 Steps to Setup Facebook Store for Your Online Business

Every business has moved online right now – from daily groceries to high-end electronics, from food to fashion…

Bunjy’s Guide on How to Create a Website using WIX

Every business needs a website. It used to be much harder to create, cost a lot of money,…

10+ Things to Keep in Mind When Setting Up Your Personal Brand

What comes to your mind when you think of Oprah? – Philanthropy, counselling, social Welfare and so on.…

5 Top Food Bloggers of Chennai

“Food”! Is there anyone whose mouth does not water thinking about ‘food’? Food blogging has become quite popular…

Keyword Research – Beginners Guide

Keyword research sounds like such an unsettling task, but to get a better search result you always need…

SEO Beginners’ Guide

Building a website that pleases the eye, may do little to achieve the desired ranking and search traffic.…

Beginners Guide to Digital Marketing for Exporting Business

Digital Marketing for an Export Business is a pivotal form of marketing especially because your target audience is…

Creating an Audience Profile

One of the most pivotal things to any marketing strategy is the right Target Audience. If you haven’t chosen…

Digital Marketing for Schools

Digital Marketing has become synonymous with growth, especially in India post the launch Digital India. It has neigh…

10 Instagram Trending Formats You Should Try out!

Instagram has taken the center stage when it comes to social media platforms. It has become one of…

Shopify for Beginners

Building websites for your online business comes with a myriad of options to choose from that it is…

How To Promote Events on Facebook

Events are a core part of marketing for businesses across industries, and Facebook has the potential to be…

4 Step Digital Marketing for your Food Business

Your restaurant might have great food, quick, professional and perfect service with charming furniture and amazing ambience. Days…

5 Virtual Meeting Tools for Remote Working

Covid19 has certainly forced the pace of change around remote working and workers are quickly adapting schedules, home…

4 tools to add Oomph to your Instagram stories

Can you believe that Instagram turns 10 this October? Instagram first began as a check-in app similar to…

5 DIY tools for Website Building

If you choose to create your own website, you need a DIY website builder. Website builders are an…

Travel Bloggers in INDIA

What would you choose if you have been given the chance of wishing for one thing that you…

Digital Marketing for Entrepreneurs

Being an entrepreneur isn’t just being a business owner or an investor. It’s a lifelong occupation – it’s…

Top 5 Digital Marketing Books for Beginners

Reading books never gets old, even though technology gets updated almost on a daily basis. If you are…

Digital Marketing for Fashion Brands

t a certain point, the resolution for every fashion entrepreneur must be to take your fashion brand to…

Top 10 Digital Marketing Courses to Learn in 2021

Digital Marketing is a field with numerous facets and changes so fast that experience isn’t necessarily a requirement.…

Digital Marketing for Co-Working Spaces

As a co-working space provider, you need to ensure that you prioritise marketing in addition to day-to-day functions.…

How to Use Pinterest for your Brand

Do you realise the untapped potential Pinterest has as a marketing platform for your small business, company, blog,…

7 Logos Decoded

A brand is usually recognized by its logo. The Logo is a representation of any organisation, vendors and…

Top 5 Books on Design Thinking

Design thinking is one of the critical skills for people working in any industry. In fact, Microsoft recently…

Setup Your First Online Store with Instamojo

Instamojo is a digital payments platform bundled with tons of e-commerce features to enable any business or individual to…

Top 10 Digital Wallets in India

Digital wallets are referred to as a service that lets you carry out monetary transactions electronically. India has…

Top 5 Elements to Create a Successful PPC Ad Campaign

PPC or Pay-per-click are one of many online advertising options available to businesses. As the name suggests, an…

Email Marketing Made Simple: A Step-by-Step Guide

Emails have been in permanence for ages now, and for all the right reasons. Email Marketing is one…

7 Benefits of Having an Effective Content Marketing Strategy

7 Benefits of Having an Effective Content Marketing Strategy Content marketing is a strategic digital marketing approach that…

The Ultimate Guide to Digital Marketing for the Finance Industry

Digital marketing has taken the world by storm, changing the way we work, do business and even entertain…

How to create effective landing pages for lead generation

An effective landing page is the cornerstone of any digital marketing strategy, Landing pages are designed to increase…

8 ways to boost website traffic through social media

Many people hit roadblocks when trying to drive traffic to their website, discouraging them from creating a successful…

7 Common SEO mistakes you should avoid

Whether you are trying to rank higher in the search results or drive traffic to your website, SEO…

How brands must rethink the digital customer experience in a post-Covid world

The Covid-19 pandemic created temporary a setback in not just our personal lives, but for businesses and establishments…