How to Evaluate SaaS Marketing Agencies in 2026
Assuming you are a software company with a new product that you would like to sell, how would you go about creating the right marketing agency with the right positioning strategy for your product? It’s possibly the most important decision you will make, since the agency you pick will shape how buyers perceive, remember, and […]
AI in B2B Marketing: Does Growth Come from Presence or Precision?
The New B2B Marketing Question For years, B2B marketers have debated where to invest their resources.Should businesses focus on building a strong market presence through consistent visibility and thought leadership? Or should they prioritise precision targeting, ensuring every campaign reaches the right audience at exactly the right moment? According to us at Bunjy, the rise […]
7 Things to know about Creative Agencies in India
India’s creative agency landscape is changing faster than ever. What was once largely centered around traditional advertising, brand campaigns, and offline media has evolved into a much broader ecosystem spanning digital marketing, performance marketing, content, technology, and AI. As Indian businesses become more digitally sophisticated and global brands look to connect with Indian audiences, creative […]
How AI Is Changing Digital Marketing: Practical Use Cases for Businesses
Artificial intelligence is no longer a future technology, it’s reshaping digital marketing right now. From content creation to customer personalization to campaign optimization, AI is fundamentally changing how businesses reach, engage and convert customers. Yet many organisations view AI as either a threat to their teams or an expensive experimental investment. The reality is more […]
Charged for Growth: The Digital Marketing Playbook for India’s Energy Sector
India’s solar capacity grew from 3 GW in 2014 to 140 GW as of January 2026 (Source: → SolarQuarter / Press Information Bureau). The Union Budget 2026–27 allocated ₹44,614 crore to renewable energy: a 40% jump over the previous year. Indian conglomerates have committed ₹800 billion to green hydrogen, clean energy, semiconductors, and EVs by […]
How Consumer Brands Can Build Emotional Connections That Increase Sales
How Consumer Brands Can Build Emotional Connections That Increase Sales Consumer behavior has fundamentally shifted. Today’s buyers don’t just purchase products, they choose brands that align with their values, reflect their identity and make them feel something meaningful. Yet many consumer brands still rely on transactional messaging that focuses solely on features, discounts and product […]
7 Website Mistakes That Are Costing Your Business Leads
Your website is supposed to be your best salesperson. Instead, for most businesses, it’s silently losing leads every single day. A confusing navigation, a slow page load, or unclear value proposition: any of these can send a prospect directly to your competitor. If you’re involved in sales, marketing, or business growth, the difference between a […]
Brand Awareness vs Brand Recall: What Actually Drives Business Growth?
Most businesses treat brand awareness and brand recall as the same thing, assuming that visibility automatically translates into memory. But being seen and being remembered are two very different outcomes. A consumer may recognise your brand in a crowded feed today and still forget it completely when it’s time to make a purchase. Brand awareness […]
8 Digital Marketing Strategies That Help Colleges Increase Admissions in 2026
1. Hyper-Local Social Media Content Gen Z doesn’t want to see your college from the outside. They want to see it through the eyes of people who live there every day. Real campus moments, student hangouts, late-night study sessions, and authentic campus culture matter way more than polished promotional videos. What this means for marketers: […]
B2B Demand Generation Framework: Building a Scalable Pipeline for Growth
Every successful demand generation strategy begins with a clear understanding of who you are targeting. An Ideal Customer Profile (ICP) helps identify the companies most likely to benefit from your solution and generate long-term value for your business. Your ICP should include: Industry and vertical Company size Revenue range Geographic location Business challenges Technology stack […]