In the days before social media, where did sports fans get their fix of sports? It was traditionally done the old fashioned way – by watching the TV, listening to the radio, reading the newspaper, talking with neighbours, or even playing the sport yourself. Digital media, particularly social media, has, however, changed the game completely. Digital technologies have changed the outlook of fans and athletes discovering, experiencing, and sharing their passion for sports. Of all the other things, Digitalization, with the help of formidable tools, preserves the constant hunger and emotions for sports by vastly reaching out to audiences.
However, the question remains fresh: What is the scope for Digital Marketing in sports in India?
A major reason for the rapid growth of sports in India is the tremendous success of leagues like the Indian Premier League (IPL), Indian Super League (ISL) and Pro Kabaddi League. In light of its success, businesses are now considering sports as a potential medium to promote their brand. Moreover, marketers contemplate employing digital marketing in sports with digital media as a medium. Considering that 323 million Indians use the internet, digital marketing for sports stands to benefit greatly in the future.
Now let us briefly discuss How can Digital Marketing influence Sports in India?
Engaging with Online Fans
Digital Marketing drives a variety of online mediums to create a bond between advertisers and fans. It is increasingly becoming the screen people look at during live events or intervals between the traditional broadcast. This audience behaviour gave rise to Sports Marketing – sports brands or teams are now promoting themselves on social media such as Instagram and Twitter, where they find a plethora of innovative ways to interact with fans. For instance, during live matches or intervals, a team social media handle generates polls or thoughts about the game or on players for fans to share their opinions. This approach has helped teams or franchises create an online impact that directly echoes their popularity in the industry.
SEO for Long-Term Success
SEO marketing strategy is an added advantage for sports companies if they are keen on achieving a long-term result. It prompts the maximum visibility of a website or social media handle, enabling it to appear on the most viewed sites or as a top search result in Google. This SEO practice helps sports brands supercharge and enable them to target a new market to grow further than their primary objective and garner attention through keywords, advertising, successful Pay Per Click ad, and other campaigns.
Trip Brand Advertising
Indian flagship tournaments like IPL and other European football leagues such as the English Premier League and La Liga (Spanish top-flight division) continue to deliver constant social impact through robust brand promotion, making them prominent by reaching out to a diverse audience. Similarly, strong brands advertise their products or anything that can create brand engagement. Many sports franchises have official applications to take Brand Advertising to the next stage. The app sends notifications of the match result, highlights, or key events such as goals, yellow cards, red cards, boundaries, wickets or show ads at a specific moment to create moments with a message. This increases the likelihood of conversion and creates a positive, long-lasting image on fans perception. An essential aspect of SEO in the sports industry is producing an effective, well-written and engaging content strategy that piques fans to read more and follow your future content.
Blogs are an excellent means to interact with the club’s informal side by which players and teams can connect with supporters. With blogs used as a medium, teams can also convert visitors into fans. Similarly, famous vloggers who are sports-driven can post stories of their team’s latest news or events, increasing audience engagement and letting them have a significant voice across social media.
No Longer Only a Sport
Before we conclude, it is essential to consider that Digital Marketing has transformed how sports are seen in India or globally. As never before, sports is no longer just about a game involving players or fans but represents an important source of a million-dollar business. It is also a sought-after territory to conquer all worlds – new technologies and digital solutions emphasise the importance of the experience and strong identity.
However, loyal supporters yet love the spirit of games that can emotionally connect with their lives.
Digital Marketing has reshaped sports news and games, and popular sporting media channels such as ESPN, Sony, and Star Sports regularly share their content with the public by using these platforms. This certainly looks like a bright future for digital marketing in the sports industry. Comment below and let us know.
If you’re looking forward to developing your brand, reaching your audience, or wanting to incorporate trends in your campaigns, check out Bunjy.co for all your Digital Marketing needs.
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