Digital Marketing Strategist

Digital Marketing Strategist

Bunjy is a digital marketing agency with clients across North America, UAE, UK and India. At Bunjy, we create impressionable brand communication, through visual storytelling, design thinking and digital asset creation. We are a boutique firm, with an energetic team, working with select clientele.

We are looking for an experienced and result-driven Digital Marketing Strategist to join our awesome marketing team! As a Digital Marketing Strategist at BUNJY, you will be responsible for setting up, implementing and managing the overall digital marketing strategy for our clients. You’ll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption.

This position entails working from our office located in Teynampet, Chennai.

Responsibilities

  • Manage AdWords and other paid channels 
  • Set targets and build strategies to help achieve them 
  • Create and test ad copy for operational efficiency 
  • Create and optimize landing pages to increase signups 
  • Develop and implement campaigns to better lead quality and beat the competition 
  • Perform data analysis around web traffic and other key metrics 
  • Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels 
  • Draw meaningful conclusions from campaign data and identify potential opportunities for improvement 
  • Communicate with team members on campaign developments, timelines, and results 
  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
  • Research products, services and current strategies to identify new opportunities
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Build strong clients relationships through social media interaction
  • Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
  • Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
  • Identify advertising needs
  • Establish best practices in digital marketing
  • Stay up-to-date with digital technologies developments

Requirements

  • 4-5years of experience in Digital Marketing or a similar position preferred 
  • Relevant Bachelor’s degree preferred 
  • Proven experience building campaign strategies from scratch 
  • Excellent Excel skills – familiarity with pivot tables and vlookups is a huge bonus 
  • Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics 
  • Experience working with data 
  • Solid knowledge of web analytics tools like Google Analytics
  • Hands on experience with online marketing tools and practices
  • Demonstrable experience with SEO/SEM and CRM software

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