7 Benefits of Having an Effective Content Marketing Strategy
Content marketing is a strategic digital marketing approach that focuses on creating and sharing relevant and consistent content such as blogs, videos, posts, etc. Like other digital marketing strategies, this avenue aims to attract and retain your brand’s target audience – to drive profitable customer action ultimately. With content marketing, you do not explicitly promote your brand but stimulate interest in your product or service.
Content marketing offers multiple benefits like building trust with your target audience, improving conversions, generating new leads and much more. Additionally, customers today expect high-quality, consistent content from their favourite brands and the best way to demonstrate consistency of personality through your content. Here are a few benefits of adopting a comprehensive content marketing strategy.
Increase audience retention
Great content is an essential asset to any brand’s digital marketing arsenal. Be it blogs, social media posts, videos, or more, great content has the potential to create a positive experience for your audience and keep them coming back fr more. Not only can you capture the attention of current and potential customers, but it is also a surefire way of continually reinforcing a positive image for your brand.
Better social media traction
It’s one thing to build your social media following across all platforms, but its a completely different ball game to create viral content. If your brand doesn’t see a lot of traction despite a considerable following, content marketing is the way forward. High-quality content can include videos and interactive posts or anything that sells your brand’s message rather than its products and services directly. By reinforcing your message, values, mission and goals, your business will gain a lot of traction on social media.
Develop lasting relationships with your audience
The main aim and most prominent advantages of an effective content marketing strategy are building a relationship with your audience. It helps create value without expecting anything in return, and that gives your audience the chance to trust your advice and recommendations.
Ultimately when your content shows up at the right place at the right time, or whenever potential customers look for answers online, it creates a favourable impression and shows your brand in a positive light.
Generate leads
Apart from ads, content marketing is another excellent way to generate leads. From websites to landing pages, you can provide your customers with useful information and include Calls To Action (CTAs). The more delighted a visitor is with your content or the information provided, the higher the chances of them moving to your website, completing their registration or doing whatever it is your CTA is. That is the power content marketing has over digital advertising.
Periodically updating your website with blogs, infographics, white papers, etc., helps create a wider digital footprint. This, in turn, increases users’ chances of finding your business or brand in their search results.
Well-optimised content that answers a question directly and succinctly automatically ranks higher in the SERPs. This helps to increase organic traffic, creating more opportunities for visitors to become leads.
More referral traffic
Most brands only look at organic traffic, but referral traffic is a fantastic way to bring new visitors to your site. Referral traffic requires you to contribute to external publications as a guest. Doing so gives you the chance to link back to your website. If you do so on a relevant, authoritative site with high traffic, and a single guest post could earn you thousands of new visitors.
Boost SEO and improve ranking
Every new blog you add to your website is another page Google will index and crawl. More pages do not correspond to more traffic, but increasing the number of quality pages being indexed allows you to rank higher for specific search queries.
The most straightforward way to do this is to target topics and long-tail keywords that your customers frequently search for. Once you create quality content around these topics or keywords, your archive of information stands a stronger chance of ranking higher in the SERPs.
Position yourself as an industry expert
Another benefit of writing more quality content is that it helps you build your authority online. Once your brand or business is established as a credible source of information, google automatically ranks you higher. Additionally, your content will earn more inbound links from external sources, further increase your website’s domain authority and grant more organic search visibility in all areas of your website.
If you are looking for a comprehensive content marketing strategy to be a part of your overall digital process, visit us at Bunjy Digital. We are a fully integrated 360° marketing agency that can help you drive more traffic, leads and RoI. Visit our website today, or contact us for a FREE strategy call.