Case Studies > The Rebranding Journey of a Global Engineering Firm
The Rebranding Journey of a
Global Engineering Firm
Mindteck, a 30-year-old global engineering and technology solutions company with a presence in eight countries, sought Bunjy’s help to modernize its aging branding and better reflect its industry leadership and innovation.
Mindteck’s existing logo bore a striking resemblance to Amazon’s, which was making it challenging to stand out in the marketplace. Additionally, the company found rebranding to be an expensive proposition.
BUNJY’s Strategic Approach to
Market Expansion
Rather than a resource-intensive logo overhaul, Bunjy took a strategic approach by modernizing the brand while retaining key elements. We introduced secondary palette colors to refresh the design, creating a dynamic aesthetic that maintained brand recognition and positioned Mindteck as an innovative, forward-thinking company
We also created high-impact B2B value creation assets for Mindteck, including corporate decks, pitch presentations and video designs enhance stakeholder engagement and brand positioning.”
