Case Studies > Bunjy jumping ahead with a FinTech brand
Scaling Identity and
Communication for FinTech
Establishing a renewed brand identity and marketing presence for a FinTech brand.
Key Result: Holistic digital marketing and brand collateral suite for an industry-leading FinTech company
Converting Presence to Strength in a Competitive Industry
Market Simplified, a FinTech company catering to the BFSI industry, needed a stronger, more unified brand presence to appeal to enterprise customers and internal stakeholders. The goal was two-pronged: to craft a contemporary, believable brand image for external viewers and to develop effective internal communication that embodied the company’s culture and values.
From Brand Foundation to Engagement Tools
The engagement addressed both strategic and creative implementation:
- Brand Identity & Visual System – Created new visual material that updated the company’s identity without losing relevance to the BFSI environment.
- Brand Collateral – Created quality, on-brand collaterals such as brand swag, social media campaigns, and others.
- Internal Communication Design – Created effective internal collaterals that enhanced employee engagement, alignment, and pride in the company’s cause.
Outcomes & Results
- A coherent and updated brand identity system
- Client, investor, and marketing collateral used in all BFSI situations
- More effective internal communication tools enhancing staff engagement
- Better alignment and visibility of brand image and business objectives
