Case Studies > End-to-end branding, design, look and feel
From Vision to Employability Platform Creating an end-to-end
Brand Identity
Key Result: End-to-end brand development encompassing name, logo, website, and collaterals for Unnati
Unnati, the vocational training and skill development program of AMJ College, was introduced to prepare students with industry-applied skills and improve employability. Being a new program, it had no well-defined identity, positioning, and market-facing clarity, thus making it challenging to attract students, industry partners, and placement stakeholders.
From Concept to Complete Brand Rollout
We worked closely with the AMJ team to establish, create, and implement the full brand ecosystem of the initiative:
Strategic Positioning – Conducted workshops to establish Unnati’s purpose, audience focus, and market relevance.
Website Design & Development – Built a user-friendly website that communicates Unnati’s programs, objectives, and impact in a clear and accessible way.
Communication Collaterals – Created supporting materials such as brochures, presentations, and student-oriented materials to further extend brand cohesion across touchpoints.From Concept to Complete Brand Rollout
We worked closely with the AMJ team to establish, create, and implement the full brand ecosystem of the initiative:
Results & Outcomes
Established purpose and positioning for the initiative:
- Developed a unique brand identity and logo
- Conceptualized and launched a website specifically designed for students and industry stakeholders
- Provided an entire set of communication collaterals
- Created market clarity for a successful launch
