CASE STUDIES

A College Website Revamp and Admission Lead Generation Success Story

Bunjy collaborated with a college to revamp its website and social media channels while executing a successful lead-generation campaign to boost admissions. The campaign focused on leveraging better website design coupled with a lead-generation campaign to increase admission
applications. The client also wanted to highlight its facilities and campus culture to attract more students.

Challenges

The college website was hard to navigate, had incomplete information, and was not
optimized for multiple devices.

Strategy & Solution

Bunjy devised a strategic approach to address the college’s challenges and achieve
its admissions goals:

Website
Revamp

 Bunjy analyzed the gaps in the college’s existing website and implemented strategic design enhancements to improve user experience, navigation, and visual appeal. Clear messaging and intuitive design elements were incorporated to guide visitors through the admissions process seamlessly. The website is continually updated with recent events and accomplishments of the staff and students.

Social Media
Management

We planned, created, and posted
on their social media channels with
the intent of showcasing the college
and its features while also
being entertaining.

Lead Generation

Campaign

Bunjy developed and executed a
targeted lead generation campaign
across digital channels, focusing
on Meta (formerly Facebook) for
maximum reach and engagement.

Influencer

Marketing

Bunjy collaborated with influencers popular
with the target age group to create
engaging video content that showcased
campus life, academic programs,
and student testimonials.
These videos were strategically
promoted on Meta to increase brand
awareness, foster trust, and
drive conversions.
.

Results

The combined efforts of Bunjy’s website revamp and lead generation campaign
delivered significant results for the college:
The combined efforts of Bunjy’s website revamp and lead generation campaign
delivered significant results for the college:

Reached over

6 Lakh Accounts

The social media management and
influencer marketing initiative on Meta
significantly boosted the college's
brand visibility and engagement,
reaching over 6 lakh accounts and over
15,000 content interactions.

Higher

Admissions

The successful lead generation efforts
translated into a noticeable increase in
admission enquiries and applications,
with a significant portion of leads
converting into enrolled students.

+1500

Leads

The lead generation campaign
generated over 1500 quality leads,
surpassing the college's expectations
and providing a steady stream of
prospective student inquiries.

Lessons Learned

Through this collaboration, Bunjy and the college gained valuable insights into the effectiveness of strategic website revamps and targeted lead-generation campaigns in driving admissions success. The integration of influencer marketing via video content proved to be a powerful tool in enhancing brand awareness and credibility among the college’s target audience.

Conclusion

In conclusion, Bunjy’s website revamp
and lead generation campaign played a
pivotal role in elevating the college’s
admissions efforts and driving
enrollment growth.
In conclusion, Bunjy’s website revamp and lead generation campaign played a pivotal role in elevating the college’s admissions efforts and driving enrollment growth.

Are you ready to transform your
college admissions strategy?

Contact Bunjy today to learn
how we can help you achieve
your enrollment goals through
strategic digital marketing!
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