Case Studies > Pathbreaking web design and impactful brand collateral
Establishing a Unified
Digital Presence & Brand Collateral
Key Result: Provided an integrated digital brand identity and collateral set for Pathscript
Enabling a Tech Consulting Brand for SMEs
Pathscript is a technology consulting company that offers custom solutions to SMEs, enhancing business functioning, technology deployment, and strategic development through their scientific management methodology and 8-step strategy process. With a robust consulting methodology and strong positioning, Pathscript required a professional and unified digital presence to communicate its expertise and connect with clients. Holistic Digital & Brand Collateral Execution
We presented a refined and branded package of materials that elevated Pathscript’s messaging online and offline:
Website Design & Development – Designed a crisp, intuitive, and visually appealing website that communicates Pathscript’s “Experience Engineering” philosophy, service offerings (e.g., due diligence, tech implementation, change management), and essential values.
Brand Collateral Design – A m Developed a series of high-quality physical materials to support the brand identity:
- Business cards – professional and representative of Pathscript’s consulting practice.
- Swag items – considerate branded products, such as ID cards, badges, mugs, and t-shirts, intended to build team morale and consistency in branding.
These items were developed with a consistent visual language, presenting a consistent and professional brand touchpoint in all client and internal interactions.
Results & Outcomes
- A professional, branded website that communicates Pathscript’s unique consulting methodology and service suite.
- A set of brand collaterals tying together brand identity through touchpoints.
- Streamlined in delivery, with consistency and coordination against Pathscript’s strategic positioning.
