Kwality’s Motel Shiraz
Understanding
The Client
Kwality’s Motel Shiraz is a heritage 3 star hotel located in Bhopal, Madhya Pradesh. This sprawling 55,000 sq. ft. serene oasis is located amidst the hustle and bustle of the city and is an intrinsic part of Bhopal’s modern history and culture. For the last two decades, The Shiraz has been a much sought-after destination in Madhya Pradesh’s capital. They reached out to us at Bunjy with a simple requirement – a revamped website and increased bookings and sales.
Solutions
The first step was creating a website that reflected the elegance and luxury of The Shiraz. The new website prominently featured the hotel’s world class facilities and amenities to draw in customers.
We also included an integrated booking engine for ease of direct booking, as previously bookings were handled via 3rd party hotel aggregator websites.
A separate webpage was created to showcase weddings at The Shiraz, complete with a blog page focussing on tourism in Bhopal, local cuisine and wedding trends.
Revamp and continual Online Reputation Management for social media profiles on Facebook, Instagram and TripAdvisor
Goal
Create a responsive website that captures and showcases the spirit of the place and enables easy online reservation.
Improve the search ranking of the website and increase direct booking.
Increase bookings for weddings and other events.
GENERATED A 90% INCREASE IN ORGANIC TRAFFIC TO THE SHIRAZ’ WEBSITEs
Through our combined efforts of a new website,
SEO audit and Social Media Marketing, we were able to deliver the following results:
SEARCH ENGINE OPTIMISATION
Conducive keyword research, identification and implementation
A thorough SEO audit of on-page and off-page factors
Creating optimised content around targeted keywords to drive traffic to site and increase ranking
