Do you realise the untapped potential Pinterest has as a marketing platform for your small business, company, blog, or to promote your brand? Especially for visually marketed products and services like Fashion & makeup, Real Estate and so on.
Digital marketing for Pinterest may be a low-key and self-pound way to reach audiences and get the word out on your brand. Having a plan for your Pinterest activities will assist you to reach your goals and objectives.
Pinterest advertisers earn up to $2 for every $1 they invest in advertising? Most Pinterest users are actively trying to find brands to buy from. A recent survey shows that Pinterest hit more than 10 million unique visitors, making it one of the fastest-growing websites ever. In the past six months, visits to Pinterest grew by 4000%, receiving 11 million hits in merely one week.
Pinterest is ridiculously simple, and it can make a big impact on your business. It’s not just another social media site. Pinterest is doing a magnificent job of driving traffic, leads, and sales. Pinterest offers businesses a fairly unique proposition. Like other social media networks, it’s a platform to connect with friends and influencers. But as a visual search engine and “productivity tool for planning your dreams,” it’s also a lot more than that.
- Easily converts Browsers to Buyers
- Drives lot more traffic than other social media platforms
- Gets your site more inbound links
- An addictive User engagement platform
- Integratable with the website, Facebook and Twitter profile
- It’s easy to find what the audience loves and current trends
How to build a brand with Pinterest
- Create a Business Profile in Pinterest
- Create a Pinterest board
- Create your first pin
- Create Captivating content
- Pin Consistently
- Plan and create seasonal content
- Optimize with SEO
- Target the right pinners
- Make pinners easy to shop
Create a Business Profile in Pinterest
If you have a personal account, you’ll need to log out first. Enter your email and a new password, then click Create Account.
After choosing your language and location, add your business name. Then choose the description that best fits what your business does and add a link to your website.
Connect your Business Instagram, YouTube, and Etsy accounts, if you have them. Doing so ensures pins from these sites will be attributed to your business. Plus, you’ll also be able to track related analytics.
Create a Pinterest board
From your profile, click the plus sign over Create a Board. Add a descriptive title. After that, find the board on your profile and click the pencil icon.
Add a description that includes your keywords. (This helps with SEO.) Now choose a category for your board.
Upload a fitting cover photo, that encompasses what your products are about
Create your first pins
Create your first pin by clicking on the plus sign at the upper right corner
Make sure to add the title and description catchy and include keywords and related hashtags.
Embed the pins with a destination link. Test to make sure it works, and make sure it corresponds to the pin’s content.
Create Engaging content
Visuals speak volumes on Pinterest. In fact, during a Pinterest study, 85% of Pinners place more importance on visuals than text.
So what exactly makes the pins great?
- Make images vertical: Exactly 85% of Pinners are on mobile. Shoot for a 2:3 aspect ratio so your image doesn’t get reduced, and aim for the highest quality.
- Descriptive copy: Tell people what they’re seeing, and induce them to want to learn more.
- Text overlay: Consider including a headline that strengthens your message.
- Tasteful branding: Include your logo, your brand doesn’t stray within the Re-Pin shuffle.
- Be storytelling: Once you let people in, show your brand in action. That way Pinners can imagine themselves from customers’ places.
Pin something once per day worthwhile. This is more effective than creating a board and filling it up at once. Pinning constantly ensures your content will reach a wider audience.
Plan and create seasonal content
Pinners like to plan ahead. Way ahead. That means brands need to be even better planners. Pinterest recommends sharing seasonal content 30-45 days in progress.
Seasons and holidays are big opportunities for brands. More than 56 million searches were made in 2018 for Valentine’s Day and 321 million for December holidays.
Unsurprisingly, content which is timely sees a corresponding holiday boost. According to Pinterest, promoted pins that align with life moments and holidays see a 26% lift in online sales.
Look through Pinterest’s Seasonal Insights planner for inspiration. Pick holidays that your brand can create content around, and be clear to use the proper keywords.
Optimize with SEO
Basically Pinterest is a visual search engine.
Search console keywords are ideal for content discovery on Pinterest. This is why it’s advisable to use them in your company, board, and pin names and descriptions. Hashtags are as useful, especially since Pinners can follow those who are curious about.
Target the right pinners with ads
Another effective approach to follow through on Pinterest is with ads. Pinterest allows advertisers to focus on ads around keywords, interests, location, age, and other demographics.
Meanwhile, audience targeting lets advertisers reach the following groups:
- A customer lists, such as newsletter subscribers
- People who have visited your website
- People who have engaged with your Pins
- People who have engaged with similar content
Act-like audiences will also be created to make marketers find people who are their near customers. Just picture an existing audience as a source, and Pinterest will find like-minded Pinners for you.
Make pinners easy to shop
Pinners are likely to shop directly from the site itself, so make it easy for them. One way to do this is often with Shop the designer pins. These pins streamline the retail process by allowing people to click on the particular furniture or fashion item that interests them. Link the pins that take them directly to the product page so that they can buy something immediately if they wish.
Pinterest also recently introduced a Store tab for business profiles. This tab allows Pinners to shop a company’s products directly from their profile. While it’s still new, it shows promise to be an effective point-of-sale for businesses.
Pinterest digital marketing opens up a world of opportunities for brands to expand their reach and tap into new audiences. If you are looking to get started on your digital marketing journey, contact us at Bunjy! We are one f the top digital marketing agencies in Chennai.