Radiant Wellness Conclave 2019
Understanding
The Client
The Radiant Wellness Conclave presented by the Radiant Group of Companies is an annual event that raises awareness about various health issues around the country. In August 2019, the conclave served as a platform to address the burning issue of urban wellness.
They reached out to us to raise awareness about the event and invite nominees for the Radiant Awards that celebrated wellness in the fields of Technology, Health and Environment
Solutions
Our social media team decided to create an impactful marketing campaign centred around healthcare, urban lifestyle and the stellar line-up of speakers.
We executed organic campaigns on Facebook and Instagram beginning 3 months prior to the event
A well-thought-out social media calendar kept track of our posts and helped generate awareness and excitement as the event drew closer
Targeted startups and social organisations via paid campaigns, inviting nominations for the Radiant Wellness Awards
Goal
Leverage social media to raise awareness and create buzz around The Radiant Wellness Conclave 2019
Increase applications for The Radiant Awards – aimed at honouring organisations and individuals in the fields of Technology, Health and Environment for the progress of society
GARNERED 9000 NEW SOCIAL MEDIA FOLLOWERS ACROSS PLATFORMS
SEARCH ENGINE OPTIMISATION
A whopping 9000 new followers generated across the conclaves social media channels
A viewership of 300,000 on the day of the event
60 high quality applications for the Radiant Wellness Awards
