Surendra & Co
Understanding
The Client
Located on Cathedral Road, Surendra & Co. have been in the business of creating fine jewellery for decades. They have a loyal customer base, but wanted to reach out to newer audiences and showcase their work.
Solutions
Conceptualised multiple campaigns for Surendra & Co, each focussing on a different aspects of jewellery
Power, Purity and Perfection of Diamonds – brought to light facts about diamonds
Diamonds in December – showcased the confidence, grace and emotions diamonds bring to their wearers
Every Woman is a Diamond – covered stories of women from different backgrounds.
Goal
Jewellery is an avenue that allows for creative freedom, particularly when it comes to social media. Instead of taking the usual route of focussing on Surendra & Co jewellery, we chose to give the campaigns a new direction.
Revamped Surendra & Co’s social media presence to reflect a fresh and younger perspective
SEARCH ENGINE OPTIMISATION
Conducive keyword research, identification and implementation
A thorough SEO audit of on-page and off-page factors
Creating optimised content around targeted keywords to drive traffic to site and increase ranking
High quality blogs on relevant topics including local cuisine, culture of Bhopal, wedding traditions, etc
