The Shiishyaa School
Understanding
The Client
Located in Pune, Maharashtra, the Shiishya School is one of India’s top integrated primary schools, offering a holistic approach to education. The school also provides a day care centre as well as a separate education program for special needs children. They recently changed locations and required Bunjy’s assistance in raising awareness among parents about their integrated pedagogy.
Solutions
Targeted at parents, the new website focuses on showcasing the school’s facilities, their approach towards academics and holistic development.
Admission details available in a separate tab along with a simple online application process
Leveraged Facebook and Instagram as platforms to connect and engage with current and potential parents
Provided regular updates on events and activities across social media with the hashtag #ADayAtShiishya
Campaigns highlighted integrated schooling approach and the special needs program
Paid campaigns to increase admission enquiry targeted at parents in the Wakkad locality
Goal
Design and develop an engaging website that not only showcases the facilities and programmes of the school, but also creates awareness among parents about day-to-day events and activities at the school.
Reach out to parents of current and prospective students through social media
CREATING AWARENESS AND INCREASING APPLICATION ENQUIRIES FOR AN INTEGRATED PRIMARY SCHOOL
SEARCH ENGINE OPTIMISATION
Conducive keyword research, identification and implementation
A thorough SEO audit of on-page and off-page factors
Creating optimised content around targeted keywords to drive traffic to site and increase ranking
High quality blogs on relevant topics including local cuisine, culture of Bhopal, wedding traditions, etc
