Digital Marketing is a field with numerous facets and changes so fast that experience isn’t necessarily a requirement. But it requires some knowledge, of course, and inherent skills such as creativity, excitement to learn, analytical ability, and being a team player.
Are you curious about a career that’s fast-paced, ever-changing, and ripe with potential for advancement? Then consider doing a course in digital marketing.
A digital marketing course is a wise choice despite whether you are a company in need of SEO or hoping to raise traffic to your eLearning course.
Importance of learning digital marketing course include:
- Today’s marketing strategy completely depends on Digital Marketing.
- Increase in the number of sales results in increases in revenue.
- It helps you build your brand.
- Easy to get familiar with the marketing channels.
- Digital Marketing helps to create a far better relationship among your customers/prospects.
- Better ROI (Return of Investment).
- Has wide and dynamic career opportunities.
- It helps your company rank high on the Search Engine Result Pages (SERP).
Although essential, it’s not necessary to pay hundreds and thousands for a class that teaches you ways to interact online. There are dozens of free and accredited digital marketing courses on the web that provide all of the tools that you simply got to achieve success with search engine results and more.
Below here we crafted 10 best digital marketing course categorised by pricing.
Free courses
Google digital marketing course
SEMRUSH Academy
HubSpot online marketing course
Low Cost for Beginners
Reliablesoft Academy
Udemy digital marketing course
Ultimate Google AdWords course – Udemy
Udacity Digital marketing nano degree
University level or full-time courses
Digital Marketing Strategies by Kellogg school of management
Digital Marketing training certification by the University of Illinois
Digital Marketing professional certification by Wharton (edx)
Now, let’s take a a look at each one in depth.
Free Courses
Google Digital Marketing Course
Google has an online course platform (Digital Garage) offering free courses on a number of subjects related to career or business development.
One area that is covered in detail in Digital Marketing training. In specific, Google offers the following online marketing courses:
- Fundamentals of Digital Marketing (includes a digital marketing certification)
- How to start an online business
- How to make sure customers find you online
- How to promote a business with online advertising (Google Ads)
- How to expand a business to other countries
- Mobile Marketing
- Promote a business with content marketing
- Social Media Advertising
- YouTube Course (Includes certification)
All courses include both video and text materials and few are ofter completed in 3 hours while others can take up to 40 hours.
The fundamentals of digital marketing certification are accredited by Interactive Advertising Bureau Europe (IABE) and also the Open University.
If you are new to digital marketing and want to get a good idea of what digital marketing is and how the different components work together, then this is a good course to follow.
Google Digital Marketing Courses will assist you to learn Digital Marketing from Search Engines, Search Marketing, and Paid Advertising to Social Media, and Mobile Marketing to Analytics and beyond.
Google Digital Marketing Courses are designed to guide students and marketing professionals and also help them learn Digital Marketing channels, strategies and related practices, through which, they can channelise and optimise their digital marketing Google campaigns.
Introduction to Digital Marketing, Google Digital Unlocked Course, Adwords Fundamental course, Search Advertising Course, Display Advertising Course, Mobile Advertising Course, Video Advertising Course, Google Analytics Course, Google My Business Course – these are the sub courses offered by Google.
SEMRUSH Academy
SEMRUSH is the company behind one of the foremost successful digital marketing tools. To serve their users and audience better, they created SEMRUSH Academy with plenty of free digital marketing courses.
Their courses cover all digital marketing disciplines including:
- SEO
- Content Marketing
- PPC
- Affiliate Marketing
- Social Media Marketing
The course material includes both video and text and all courses are taught by reputable digital marketing professionals.
They cover both basic and advanced concepts and while some courses are specific on how to use SEMRUSH, there are courses that cover general concepts like SEO fundamentals, PPC fundamentals, technical SEO, and social media marketing.
HubSpot Online Marketing Course
Another option to discover digital marketing online and get certified from a renowned company is HubSpot Digital Academy.
HubSpot is one among the leading companies in the field of the digital marketing industry with a variety of tools including CRM, SEO tools, content marketing, and sales.
Hubspot’s Digital Marketing Courses cover the following topics:
- Inbound Marketing
- Content Marketing
- Email Marketing
- Social Media Marketing
- Contextual Marketing
Even if you don’t plan to use HubSpot’s tools in your marketing campaigns, they did a very good job with their online courses, and they are worth spending some time and going through the ones that interest you.
Low Cost for Beginners
Reliablesoft Academy
The Digital Marketing Full Course is granted by Reliablesoft. Reliablesoft is actually a full-service digital marketing agency providing SEO and digital marketing services since 2002.
The digital marketing course bundled with seven courses covering all major aspects of digital marketing. In particular, it includes the following courses:
- Digital marketing basics
- Search engine optimization (SEO)
- Keyword research
- Content marketing
- Email marketing
- Google analytics
- Social media marketing
- eCommerce SEO
Upon completion of the course and required exams, you get a digital marketing certification to showcase on your CV and open up new career opportunities.
Reliablesoft offers the course bundle at the cost of 87$, and the bundle includes SEO course, e-commerce SEO, Keyword research, Google Analytics.
Udemy Digital Marketing Course
Udemy is one of the large online learning platforms that were out in the market. They offer courses on a number of subjects covering all areas of marketing from SEO to Google Ads and Sales.
One of the courses that cover Digital Marketing in detail is the Complete Digital Marketing Course Bundle that includes 12 courses. Topics include:
- Market Research
- WordPress Setup
- SEO
- SEO Writing
- YouTube Marketing
- Google Ads
- LinkedIn Marketing
- App Marketing
- Email Marketing
- Google Analytics
- Social Media Marketing
- Facebook Ads
The course comes with a digital marketing certification but it’s not free. The price is $199 but you can get it with $19 as a special price
Ultimate Google AdWords Course – Udemy
Once again on the list, we would like to include Udemy which gives another useful and exciting course to learn in digital marketing and that is the Google AdWords course(Ultimate)
This course will lead you to learn
- How to structure a Google ads campaign to get ROI
- How to use Google algorithm to automate your ads and keyword Optimisation
- How to optimise your Google ads campaign to optimise return on Investment
- How to minimise your cost per click (CPC) for your ads campaign
- How to maximise your Click-Through rate (CTR) on all Ad Campaigns
- How to nail your keyword selection for your Google ads using the best tools in the market.
- How to analyse competitor ads to earn insights and improve your ads.
And all this you can learn at a price of 166$ but right now you can get it for as low as 6$
Udacity Digital Marketing Nano Degree Program
Another premium digital marketing training course is Udacity’s Digital Marketing Nanodegree program.
It covers everything you need to know to become a digital marketer including:
- Online Marketing Fundamentals
- Content Strategy
- Social Media Marketing
- Social Media Advertising with Facebook Blueprint
- Search Engine Optimisation (SEO)
- Search Engine Marketing with Google Ads
- Display Advertising
- Email Marketing
- Measure and Optimise with Google Analytics
What is different about this course compared to other online courses is that besides getting access to the course material, you also get access to a technical mentor and a personal career coach and career services.
This is definitely a good course for beginners but it’s not for everyone. Paying $399 per month for a course subscription is a lot for freelancers or self-employed so this is more suited to marketers working with big companies that can afford it.
Full-time courses
Digital Marketing Strategies by Kellogg School of Management
Kellogg is one of its kind. It is a global B-school with a vibrant community of faculty, staff, students and alumni who shape the practice of business and organisations around the world. It offers one of the best full-time digital marketing courses led by Professor Mohanbir Sawhney – a globally recognised scholar and educator. You’ll gain an end-to-end understanding of the fashionable marketing process that starts with gathering customer insights, moves through content strategies and execution, and culminates in optimisation and AI applications.
This course will benefit business managers, product managers, marketing strategists, individuals tasked with deepening customer engagement and increasing revenue, and anyone interested in learning more about customer insight, segmentation, behavioural marketing, content strategy, agile marketing and automation.
What you can learn from this course:
- Go beyond traditional marketing practices and understand the digital world your customers inhabit
- Align your marketing efforts with today’s digital-savvy customer through a clearer comprehension of digital-centric customer behaviours
- Discover the way to evolve your marketing by incorporating data, analytics and optimization techniques for improved decision-making
- Get an opportunity to learn from other companies that are using new marketing technologies to inform their marketing and gain organizational efficiencies
The Course duration is 8 weeks and the registration fee for this course is 2600$
Digital Marketing Training Certification by the University of Illinois
The University of Illinois is a public land-grant research university in Illinois in the twin cities of Champaign and Urbana. The University of Illinois at Urbana–Champaign is a member of the Association of American Universities and is classified as an R1 Doctoral Research University under the Carnegie Classification of Institutions of Higher Education, which denotes the highest research activity.
About Digital Marketing training certification
This course tours you with various facets of the new digital marketing environment, including topics like digital marketing analytics, search engine optimisation, social media marketing, and 3D Printing. When you have completed the Digital Marketing Specialisation you’ll have a great understanding of the foundations of the new digital marketing outlook and acquire a completely new set of stories, conception, and tools to help you digitally create, distribute, promote and price products and services.
This course allows people to learn
- To communicate with customers in a systematic and integrated way using multi-media channels and make effective targeted promotional campaigns.
- Understand challenges in branding, brand positioning, and methods to deal with brand communication in this digital world.
- Delve in detail into the factors that shape consumer behaviour and customer responses.
- Acknowledge market-oriented creativity and innovativeness within the firm and learn the success drivers of viable consumer-centric marketing strategies.
- Perform data analysis and visualisation techniques to extract useful information for strategic decisions.
Every specialisation includes a hands-on project. You’ll need to successfully finish the projects to complete the specialisation and earn your certificate. If the specialisation includes a separate course for the hands-on project, you will need to end each of the other remaining courses before you start it. However, this comes at the hefty amount of 3500$ which includes the tuition fees and learning portal fees.
Digital Marketing Professional Certification by Wharton (edx)
Make yourself more marketable and put your career in the top spot with a professional certificate in digital marketing from Wharton.
The Wharton School of the University of Pennsylvania (also referred to as Wharton Business School, The Wharton School or just Wharton) is the business school of the University of Pennsylvania, a private Ivy League university in Pennsylvania.
About the course:
Learn the core marketing skills that are most demanded today, omnichannel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention.
Designed by eminent marketing professors at the Wharton School, which is home of one of the top-notch marketing programs across the country, and the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you would like to take advantage of the explosive growth within the marketing industry. Today’s marketers face a skill gap in digital presence and once you earn a Professional Certificate in Digital Marketing from the Wharton School, you’ll be ready to help fill it.
What you’ll learn from this course?
- How to leverage new models in business and e-commerce to raise profitability
- New techniques in Market Research, including Regression Analysis (modelling cause and effect), Conjoint Analysis (valuing attributes and measuring preference), and Social Media Analytics
- How to generate more word of mouth and leverage the facility of social media to urge your products, ideas, and messages to catch on
- How to decide what initial experiments your company should invest in to attain customer-centricity
- How to choose metrics to measure and guide ongoing customer-centric efforts
This course is a 4 set course program, with an average completion duration of 5-6weeks per course, all this with a price of 585$ per course, which comes to a total of 2340$.
Whether you’re already within the marketing field or looking to vary careers and develop skills which will offer you new focus and motivation, digital marketing features a lot to proffer.
Be sure to take some time to make a decision about what skills you’ll need and what courses can meet your needs for the equitable price.
Either way, you’ll be happy with the number of online training options available these days, and you’ll be delighted with the career opportunities soon to be on the horizon.
There are many options at your disposal when it involves Digital Marketing courses and this shortlist of the finest 10, will make your job easier.
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