$400 billion. That’s what IT companies globally spent on marketing in 2023. But for all the ad dollars flying around,…
According to reports by InvestIndia.Gov.In, India’s pharmaceutical industry is expected to reach $65 billion by the end of 2024 and…
Marketing is the final frontier between the buyer and the product or service being sold. Marketers are perpetually in search…
Buckle up, fellow marketers! With the global digital advertising market set to reach $740.3 billion this year, we are gearing…
Video Marketing means adding a video into your marketing strategy for the brand, service, and product promotion, providing information that…
The goal of advertising is always to “reach the right audience at the right time with the right messaging”. Over…
Organic traffic refers to visitors to a website from search engine organic results rather than paid adverts. When users enter…
Every company would like to have a large social media following. Why shouldn’t they? It’s a sure-fire way to boost…
The internet is packed with reputation management solutions, but social media takes the prize. When correctly optimised, your social accounts…
